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Enum LineItemTypeEnum.Types.LineItemType

Indicates the priority of a LineItem, determined by the way in which impressions are reserved to be served for it.

Namespace: Google.Ads.AdManager.V1
Assembly: Google.Ads.AdManager.V1.dll
Syntax
public enum LineItemTypeEnum.Types.LineItemType

Fields

Name Description
AdExchange

Targets the LineItem to specific inventory available to Authorized Buyers and the Open Auction.

Adsense

Targets the LineItem to specific inventory available to AdSense buyers.

AudienceExtension

The type of LineItem used for configuring audience extension campaigns.

Bulk

The type of LineItem for which a fixed quantity of impressions or clicks will be delivered at a priority lower than the STANDARD type.

Bumper

Represents a non-monetizable video LineItem that targets one or more bumper positions, which are short house video messages used by publishers to separate content from ad breaks.

ClickTracking

The type of LineItem used for ads that track ads being served externally of Ad Manager.

House

The type of LineItem typically used for ads that promote products and services chosen by the publisher.

Network

The type of LineItem most commonly used to fill a site's unsold inventory if not contractually obligated to deliver a requested number of impressions. Uses daily percentage of unsold impressions or clicks.

PreferredDeal

The type of LineItem for which there are no impressions reserved, and will serve for a second price bid.

PricePriority

The type of LineItem most commonly used to fill a site's unsold inventory if not contractually obligated to deliver a requested number of impressions. Uses fixed quantity percentage of unsold impressions or clicks.

Sponsorship

The type of LineItem for which a percentage of all the impressions that are being sold are reserved.

Standard

The type of LineItem for which a fixed quantity of impressions or clicks are reserved.

Unspecified

Not specified value.

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