Enum ReportDefinition.Types.Metric

Reporting metrics.

Namespace: Google.Ads.AdManager.V1
Assembly: Google.Ads.AdManager.V1.dll
public enum ReportDefinition.Types.Metric

Fields

Name Description

The number of people who engaged with your site or app in the specified date range from Google Analytics.

Corresponds to "Active users" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Number of impressions with unmuted playback at start.

Corresponds to "Active View % audible at start" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Total Active View audible impressions

Corresponds to "Total Active View audible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Number of impressions with unmuted playback through the entire stream.

Corresponds to "Active View % audible through completion" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Number of impressions with unmuted playback through at least 25%.

Corresponds to "Active View % audible through first quartile" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Number of impressions with unmuted playback through at least 50%.

Corresponds to "Active View % audible through midpoint" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Number of impressions with unmuted playback through at least 75%.

Corresponds to "Active View % audible through third quartile" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Total Active View audio enabled impressions

Corresponds to "Total Active View audio eligible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Total Active View audio measurable impressions

Corresponds to "Total Active View audio measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Active View total average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Total Active View average viewable time (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

Total number of impressions that were eligible to measure viewability.

Corresponds to "Total Active View eligible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Number of impressions where the ad player is in the background at any point during playback with volume > 0.

Corresponds to "Active View % ever audible while backgrounded" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Number of impressions where volume > 0 at any point.

Corresponds to "Active View % ever audible" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Number of impressions where the ad player is in the background at any point during playback.

Corresponds to "Active View % ever backgrounded" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Number of impressions where volume = 0 at any point.

Corresponds to "Active View % ever muted" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The number of measurable impressions that were played to video completion, and also audible and visible at the time of completion.

Corresponds to "Total Active View impressions audible and visible at completion" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of impressions that were sampled and measured by active view.

Corresponds to "Total Active View measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The percentage of total impressions that were measurable by active view (out of all the total impressions sampled for active view).

Corresponds to "Total Active View % measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Total Active View non-measurable impressions

Corresponds to "Total Active View non-measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Total Active View non-viewable impressions

Corresponds to "Total Active View non-viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Total Active View non-viewable impressions distribution

Corresponds to "Total Active View non-viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Total Active View percent audible impressions

Corresponds to "Total Active View % audible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Number of impressions where we were able to collect Active View+ signals.

Corresponds to "Active View+ measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Revenue generated from Active View impressions.

Corresponds to "Total Active View revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Total Active View undetermined impressions distribution

Corresponds to "Total Active View undetermined impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The total number of impressions viewed on the user's screen.

Corresponds to "Total Active View viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Total Active View viewable impressions distribution

Corresponds to "Total Active View viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The percentage of total impressions viewed on the user's screen (out of the total impressions measurable by active view).

Corresponds to "Total Active View % viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Active View AdExchange average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad Exchange Active View average viewable time (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

Total number of impressions delivered by Ad Exchange that were eligible to measure viewability.

Corresponds to "Ad Exchange Active View eligible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of impressions delivered by Ad Exchange that were sampled, and measurable by active view.

Corresponds to "Ad Exchange Active View measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The percentage of impressions delivered by Ad Exchange that were measurable by active view (out of all Ad Exchange impressions sampled for active view).

Corresponds to "Ad Exchange Active View % measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Ad Exchange Active View non-measurable impressions

Corresponds to "Ad Exchange Active View non-measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Ad Exchange Active View non-viewable impressions

Corresponds to "Ad Exchange Active View non-viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Ad Exchange Active View non-viewable impressions distribution

Corresponds to "Ad Exchange Active View non-viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Ad Exchange Active View undetermined impressions distribution

Corresponds to "Ad Exchange Active View undetermined impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The number of impressions delivered by Ad Exchange viewed on the user's screen.

Corresponds to "Ad Exchange Active View viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Ad Exchange Active View viewable impressions distribution

Corresponds to "Ad Exchange Active View viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The percentage of impressions delivered by Ad Exchange viewed on the user's screen (out of Ad Exchange impressions measurable by active view).

Corresponds to "Ad Exchange Active View % viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation.

Corresponds to "Ad Exchange average eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Number of clicks delivered by the Ad Exchange.

Corresponds to "Ad Exchange clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The average effective cost-per-click earned from the ads delivered by Ad Exchange through line item dynamic allocation.

Corresponds to "Ad Exchange CPC" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

The ratio of impressions served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange CTR is calculated as: (Ad Exchange clicks / Ad Exchange impressions).

Corresponds to "Ad Exchange CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Ratio of impressions delivered by Ad Exchange through line item dynamic allocation to ad requests.

Corresponds to "Ad Exchange delivery rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Total impressions delivered by the Ad Exchange.

Corresponds to "Ad Exchange impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of impressions based on the number of ad viewers.

Corresponds to "Ad Exchange impressions per ad viewer" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The total number of impressions based on the number of sessions.

Corresponds to "Ad Exchange impressions per session" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The increase in revenue gained for won impressions over the applicable third party price (the minimum CPM or the best price specified during dynamic allocation),

Corresponds to "Ad Exchange lift earnings" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The number of responses served divided by the number of queries eligible in ad exchange.

Corresponds to "Ad Exchange match rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The ratio of matched ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Matched Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Macthed Ad Requests).

Corresponds to "Ad Exchange matched request CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The average effective cost per thousand matched ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation.

Corresponds to "Ad Exchange matched request eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Total opportunities from video VAST error within the waterfall for backfill ads.

Corresponds to "Ad Exchange opportunities from errors" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Number of opportunities from impressions within the waterfall for backfill ads.

Corresponds to "Ad Exchange opportunities from impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Ratio of clicks delivered by Ad Exchange through line item dynamic allocation in relation to the total clicks delivered.

Corresponds to "Ad Exchange clicks (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Ratio of impressions delivered by Ad Exchange through line item dynamic allocation in relation to the total impressions delivered.

Corresponds to "Ad Exchange impressions (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue.

Corresponds to "Ad Exchange revenue (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Ratio of revenue generated by Ad Exchange through line item dynamic allocation in relation to the total revenue (excluding CPD).

Corresponds to "Ad Exchange revenue w/o CPD (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The average effective cost-per-thousand-impressions earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners.

Corresponds to "Ad Exchange plus yield group eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Total impressions delivered by the Ad Exchange and third-party networks.

Corresponds to "Ad Exchange plus yield group impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Revenue generated from the Ad Exchange and Yield Group, calculated in your network's currency and time zone.

Corresponds to "Ad Exchange plus yield group revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

The total number of times that an Ad Exchange ad is delivered.

Corresponds to "Ad Exchange responses served" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Revenue generated from the Ad Exchange through line item dynamic allocation, calculated in your network's currency and time zone.

Corresponds to "Ad Exchange revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

The Ad Exchange revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.

Corresponds to "Ad Exchange revenue paid through MCM auto-payment" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

The total amount of Ad Exchange revenue based on the number of ad viewers.

Corresponds to "Ad Exchange revenue per ad viewer" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

The ratio of total ad requests served by the Ad Exchange that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. Ad Exchange Total Request CTR is calculated as: (Ad Exchange clicks / Ad Exchange Total Ad Requests).

Corresponds to "Ad Exchange total request CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The average effective cost per thousand ad requests earned from the ads delivered by Ad Exchange through line item dynamic allocation and yield group partners.

Corresponds to "Ad Exchange total request eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

The number of programmatic eligible queries in Ad Exchange.

Corresponds to "Ad Exchange total requests" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Length of time in seconds that an ad is visible on the user's screen from Google Analytics.

Corresponds to "Ad exposure (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The total number of times that an ad request is sent to the ad server including dynamic allocation.

Corresponds to "Total ad requests" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Active View ad server average time in seconds that specific impressions are reported as being viewable.

Corresponds to "Ad server Active View average viewable time (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

Total number of impressions delivered by the ad server that were eligible to measure viewability.

Corresponds to "Ad server Active View eligible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of impressions delivered by the ad server that were sampled, and measurable by active view.

Corresponds to "Ad server Active View measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The percentage of impressions delivered by the ad server that were measurable by active view (out of all the ad server impressions sampled for active view).

Corresponds to "Ad server Active View % measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The number of impressions delivered by Ad Server that were not measured. For example, impressions where measurement was attempted but failed.

Corresponds to "Ad server Active View non-measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of impressions delivered by Ad Server that were measured by active view, but deemed not viewable.

Corresponds to "Ad server Active View non-viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The fraction of non-viewable impressions among eligible impressions from Ad Server in Active View reporting."

Corresponds to "Ad server Active View non-viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The fraction of non-eligible impressions among eligible impressions from Ad Server in Active View reporting."

Corresponds to "Ad server Active View undetermined impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The number of impressions delivered by the ad server viewed on the user's screen.

Corresponds to "Ad server Active View viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The fraction of viewable impressions among eligible impressions from Ad Server in Active View reporting.

Corresponds to "Ad server Active View viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The percentage of impressions delivered by the ad server viewed on the user's screen (out of the ad server impressions measurable by active view).

Corresponds to "Ad server Active View % viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server.

Corresponds to "Ad server average eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Average effective cost-per-thousand-impressions earned from the ads delivered by the Google Ad Manager server, excluding CPD value.

Corresponds to "Ad server average eCPM w/o CPD" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Total raw impressions counted when creative begins to render or the first frame of a video is shown.

Corresponds to "Ad server begin to render impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Total clicks served by the Google Ad Manager server. It usually takes about 30 minutes for new clicks to be recorded and added to the total displayed in reporting.

Corresponds to "Ad server clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of completed views for ad server.

Corresponds to "Ad server completed views" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Total coviewed impressions delivered by the Ad Server.

Corresponds to "Ad server impressions (co-viewed)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.

Corresponds to "Ad server CPD revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Ratio of impressions served by the Google Ad Manager server that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The ad server CTR is calculated as: (Ad server clicks / Ad server impressions).

Corresponds to "Ad server CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting.

Corresponds to "Ad server total revenue (gross)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Gross revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server, excluding CPD revenue. This includes pre-rev-share revenue for Programmatic traffic. This metric is to help with the transition from gross to net revenue reporting.

Corresponds to "Ad server CPM and CPC revenue (gross)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Total impressions delivered by the Ad Server.

Corresponds to "Ad server impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Total impressions delivered by the Ad Server with companion impressions.

Corresponds to "Ad server impressions with companion" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Impressions (via begin to render methodology) delivered by the Google Ad Manager server considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event.

Corresponds to "Ad server inactive begin to render impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Ratio of clicks delivered by the Google Ad Manager server in relation to the total clicks delivered.

Corresponds to "Ad server clicks (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Ratio of impressions delivered by the Google Ad Manager server in relation to the total impressions delivered.

Corresponds to "Ad server impressions (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Ratio of revenue generated by the Google Ad Manager server in relation to the total revenue.

Corresponds to "Ad server revenue (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Ratio of revenue generated by the Google Ad Manager server (excluding CPD) in relation to the total revenue.

Corresponds to "Ad server revenue w/o CPD (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The total number of times that an ad is served by the ad server.

Corresponds to "Ad server responses served" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

All CPM, CPC, and CPD revenue earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.

Corresponds to "Ad server total revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

The Google Ad Manager server revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.

Corresponds to "Ad server revenue paid through MCM auto-payment" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Revenue (excluding CPD) earned, calculated in your network's currency, for the ads delivered by the Google Ad Manager server. Sum of all booked revenue.

Corresponds to "Ad server CPM and CPC revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

The number of clicks delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of impressions delivered by the ad server by explicit custom criteria targeting.

Corresponds to "Ad server targeted impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of tracked ads delivered by the ad server.

Corresponds to "Ad server tracked ads" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Total raw impressions counted when creative begins to render or the first frame of a video is shown, before invalid traffic filtrations by Ad Server.

Corresponds to "Ad server unfiltered begin to render impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Total clicks delivered by the Ad Server before spam filtering.

Corresponds to "Ad server unfiltered clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Total downloaded impressions delivered by the Ad Server before spam filtering.

Corresponds to "Ad server unfiltered downloaded impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Deprecated. This metric has been renamed to AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS. The server will normalize any requests using this value to AD_SERVER_UNFILTERED_DOWNLOADED_IMPRESSIONS. This value will be removed on or after October 1, 2025.

The number of tracked ads delivered by the ad server before invalid traffic filtrations.

Corresponds to "Ad server unfiltered tracked ads" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Length of time in seconds that an ad unit is visible on the user's screen from Google Analytics.

Corresponds to "Ad unit exposure (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The number of users who viewed an ads on your site or app in the specified date range from Google Analytics.

Corresponds to "Ad viewers" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Active View AdSense average time in seconds that specific impressions are reported as being viewable.

Corresponds to "AdSense Active View average viewable time (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

Total number of impressions delivered by AdSense that were eligible to measure viewability.

Corresponds to "AdSense Active View eligible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of impressions delivered by AdSense that were sampled, and measurable by active view.

Corresponds to "AdSense Active View measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The percentage of impressions delivered by AdSense that were measurable by active view (out of all AdSense impressions sampled for active view).

Corresponds to "AdSense Active View % measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

AdSense Active View non-measurable impressions

Corresponds to "AdSense Active View non-measurable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

AdSense Active View non-viewable impressions

Corresponds to "AdSense Active View non-viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

AdSense Active View non-viewable impressions distribution

Corresponds to "AdSense Active View non-viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

AdSense Active View undetermined impressions distribution

Corresponds to "AdSense Active View undetermined impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The number of impressions delivered by AdSense viewed on the user's screen.

Corresponds to "AdSense Active View viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

AdSense Active View viewable impressions distribution

Corresponds to "AdSense Active View viewable impression distribution" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The percentage of impressions delivered by AdSense viewed on the user's screen (out of AdSense impressions measurable by active view).

Corresponds to "AdSense Active View % viewable impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The average effective cost-per-thousand-impressions earned from the ads delivered by AdSense through line item dynamic allocation.

Corresponds to "AdSense average eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Number of clicks delivered by AdSense demand channel.

Corresponds to "AdSense clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The ratio of impressions served by AdSense that resulted in users clicking on an ad. The clickthrough rate (CTR) is updated nightly. The AdSense CTR is calculated as: (AdSense clicks / AdSense impressions).

Corresponds to "AdSense CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Total impressions delivered by AdSense.

Corresponds to "AdSense impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Ratio of clicks delivered by AdSense through line item dynamic allocation in relation to the total clicks delivered.

Corresponds to "AdSense clicks (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Ratio of impressions delivered by AdSense through line item dynamic allocation in relation to the total impressions delivered.

Corresponds to "AdSense impressions (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue.

Corresponds to "AdSense revenue (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Ratio of revenue generated by AdSense through line item dynamic allocation in relation to the total revenue (excluding CPD).

Corresponds to "AdSense revenue w/o CPD (%)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The total number of times that an AdSense ad is delivered.

Corresponds to "AdSense responses served" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Revenue generated from AdSense through line item dynamic allocation, calculated in the network's currency and time zone.

Corresponds to "AdSense revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Number of ads that Ad Manager failed to render in the Ads traffic navigator report.

Corresponds to "Ads failed to render" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of line items that matched an ad request in the Ads traffic navigator report.

Corresponds to "Eligible line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests that contain eligible line items for the auction in the Ads traffic navigator report.

Corresponds to "Ad requests with eligible line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests that have header bidding trafficking demand in the Ads traffic navigator report.

Corresponds to "Ad requests allowing header bidding trafficking" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of header bidding trafficking bids that are able to match an ad request and enter the auction in the Ads traffic navigator report.

Corresponds to "Competing header bidding trafficking bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of header bidding trafficking ad requests with bids in auction in the Ads traffic navigator report.

Corresponds to "Ad requests with competing header bidding trafficking bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of header bidding trafficking candidate bids that match an ad request in the Ads traffic navigator report.

Corresponds to "Header bidding trafficking bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of invalid header bidding trafficking ad requests in the Ads traffic navigator report.

Corresponds to "Invalid ad requests allowing header bidding trafficking" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of header bidding trafficking ad requests with no bids in the Ads traffic navigator report.

Corresponds to "Header bidding trafficking ad requests with no bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of header bidding trafficking bids that didn't match the ad request in the Ads traffic navigator report.

Corresponds to "Rejected header bidding trafficking bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests with the header bidding trafficking demand that are valid in the Ads traffic navigator report.

Corresponds to "Valid header bidding trafficking ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of header bidding trafficking ad requests with bids in the Ads traffic navigator report.

Corresponds to "Header bidding trafficking ad requests with bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Ad requests that are not valid in the Ads traffic navigator report.

Corresponds to "Invalid ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of line item ad requests in auction in the Ads traffic navigator report.

Corresponds to "Ad requests with competing line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of line item targeted ad requests in the Ads traffic navigator report.

Corresponds to "Ad requests with targeted line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of line items with no creative retrieved in the Ads traffic navigator report.

Corresponds to "Creative not retrieved" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of line items that matched an ad request and entered in auction in the Ads traffic navigator report.

Corresponds to "Competing line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of line items that were ranked but did not compete in auction in the Ads traffic navigator report.

Corresponds to "Non-competing line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of line items that matched an ad request but were not selected to compete in the auction in the Ads traffic navigator report.

Corresponds to "Not selected to compete" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests with the mediation demand in the Ads traffic navigator report.

Corresponds to "Ad requests allowing mediation" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of invalid mediation ad requests in the Ads traffic navigator report.

Corresponds to "Invalid ad requests allowing mediation" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of times the Yield Partner's ad was loaded in the Ads traffic navigator report.

Corresponds to "Loaded ads from chains" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests with mediation demand having no partners in the Ads traffic navigator report.

Corresponds to "Mediation requests with no partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of mediation yield partners in auction in the Ads traffic navigator report.

Corresponds to "Competing mediation partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests in auction that serve mediation chains in the Ads traffic navigator report.

Corresponds to "Ad requests with competing mediation partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of mediation partners that didn't match an ad request in the Ads traffic navigator report.

Corresponds to "Rejected partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of mediation partners that have targeted an ad request and are able to match it in the Ads traffic navigator report.

Corresponds to "Targeted mediation partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of partners on served mediation chains in the Ads traffic navigator report.

Corresponds to "Total yield partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ads from mediation chains that Ad Manager won't serve in the Ads traffic navigator report.

Corresponds to "Unloaded ads from chains" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of times the Yield Partner's mediation chain ad was not reached in the Ads traffic navigator report.

Corresponds to "Unused bids or partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests that have mediation demand in the Ads traffic navigator report.

Corresponds to "Valid mediation ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests with mediation demand having partners in the Ads traffic navigator report.

Corresponds to "Ad requests with targeted mediation partners" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests with programmatic demand that have sent a bid to at least one buyer in the Ads traffic navigator report.

Corresponds to "Ad requests with bid requests sent" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests with programmatic demand that have received a bid in the Ads traffic navigator report.

Corresponds to "Ad requests with bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests with programmatic demand in the Ads traffic navigator report.

Corresponds to "Ad requests allowing programmatic" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests that have received eligible programmatic bids to compete in the auction in the Ads traffic navigator report.

Corresponds to "Ad requests with competing programmatic bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

All buyers that Ad Manager could potentially send a programmatic bid request to in the Ads traffic navigator report.

Corresponds to "Bid request candidates" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of programmatic callout bid requests with errors in the Ads traffic navigator report.

Corresponds to "Bid request errors" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of programmatic callout bid requests sent to buyers in the Ads traffic navigator report.

Corresponds to "Bid requests sent" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of programmatic callout bid requests that resulted with a response in the Ads traffic navigator report.

Corresponds to "Bid requests with response" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ads with programmatic bids that entered the auction in the Ads traffic navigator report.

Corresponds to "Competing programmatic bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests that are ineligible for programmatic in the Ads traffic navigator report.

Corresponds to "Invalid ad requests allowing programmatic" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of programmatic callout bids rejected in the Ads traffic navigator report.

Corresponds to "Rejected bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of programmatic callout bid requests Ad Manager won't send to buyers in the Ads traffic navigator report.

Corresponds to "Skipped bid requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of programmatic bids that Ad Manager received from buyers in the Ads traffic navigator report.

Corresponds to "Total programmatic bids" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of ad requests that allow programmatic in the Ads traffic navigator report.

Corresponds to "Valid ad requests allowing programmatic" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of line items targeted that didn't match an ad request in the Ads traffic navigator report.

Corresponds to "Rejected line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of mediation chains Ad Manager serves in the Ads traffic navigator report.

Corresponds to "Served mediation chains" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of single ads served in the Ads traffic navigator report.

Corresponds to "Served single ads" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of line items with targeting that matches an ad request in the Ads traffic navigator report.

Corresponds to "Targeted line items" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Total number of ad requests which counts optimized pod request as a single request in the Ads traffic navigator report.

Corresponds to "Total ad requests (ATN)" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of competing ads in auction in the Ads traffic navigator report.

Corresponds to "Total competing ads" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Total number of ads loaded in the Ads traffic navigator report.

Corresponds to "Total loaded ads" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Ad requests that are valid in the Ads traffic navigator report.

Corresponds to "Valid ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of times the Yield Partner passed-back on a Mediation chain ad in the Ads traffic navigator report.

Corresponds to "Yield group mediation passbacks" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

eCPM averaged across the Google Ad Manager server, AdSense, and Ad Exchange.

Corresponds to "Total average eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

eCPM averaged across the Google Ad Manager server (excluding CPD), AdSense, and Ad Exchange.

Corresponds to "Total average eCPM w/o CPD" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Average user engagement seconds per session in Google Analytics.

Corresponds to "Average engagement time per session (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

Average user engagement seconds per user in Google Analytics.

Corresponds to "Average engagement time per user (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The average number of unique users reached per ad impression.

Corresponds to "Average impressions/unique visitor" in the Ad Manager UI.

Compatible with the following report types: REACH

Data format: DOUBLE

Average total purchase revenue per user in Google Analytics.

Corresponds to "ARPPU" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Average revenue earned from each active user in Google Analytics.

Corresponds to "ARPU" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Average length of a session in Google Analytics.

Corresponds to "Average session duration (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The average CPM of the bids submitted by bidders.

Corresponds to "Average bid CPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

The number of bids.

Corresponds to "Bids" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The ratio of (sessions - engaged sessions) / sessions.

Corresponds to "Bounce rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The number of times a user clicked on an ad.

Corresponds to "Total clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of times that the code for an ad is served by the ad server including dynamic allocation.

Corresponds to "Total code served count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Total amount of CPC revenue.

Corresponds to "CPC revenue" in the Ad Manager UI.

Compatible with the following report types:

Data format: MONEY

Total amount of CPM revenue.

Corresponds to "CPM revenue" in the Ad Manager UI.

Compatible with the following report types:

Data format: MONEY

Percent of creatives whose load time is between [0, 500ms).

Corresponds to "Creative load time 0 - 500ms (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of creatives whose load time is between [1000, 2000ms).

Corresponds to "Creative load time 1s - 2s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of creatives whose load time is between [2000, 4000ms).

Corresponds to "Creative load time 2s - 4s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of creatives whose load time is between [4000, 8000ms).

Corresponds to "Creative load time 4s - 8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of creatives whose load time is between [500, 1000ms).

Corresponds to "Creative load time 500ms - 1s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of creatives load time is greater than 8000ms.

Corresponds to "Creative load time >8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

For standard ads, your ad clickthrough rate (CTR) is the number of ad clicks divided by the number of individual ad impressions expressed as a fraction. Ad CTR = Clicks / Ad impressions.

Corresponds to "Total CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Bid rate for a deal.

Corresponds to "Deals bid rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Number of bid requests sent for a deal.

Corresponds to "Deals bid requests" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Number of bids received for a deal.

Corresponds to "Deals bids" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Bid win rate for a deal.

Corresponds to "Deals win rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Number of winning bids for a deal.

Corresponds to "Deals winning bids" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Percent of dom load time to 1st ad request in [0, 500ms) range.

Corresponds to "Page navigation to first ad request time 0 - 500ms (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of dom load time to 1st ad request in [1000ms, 2000ms) range.

Corresponds to "Page navigation to first ad request time 1s - 2s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of dom load time to 1st ad request in [2000ms, 4000ms) range.

Corresponds to "Page navigation to first ad request time 2s - 4s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of dom load time to 1st ad request in [4000ms, 8000ms) range.

Corresponds to "Page navigation to first ad request time 4s - 8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of dom load time to 1st ad request in [500ms, 1000ms) range.

Corresponds to "Page navigation to first ad request time 500ms - 1s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of dom load time to 1st ad request in [8000ms, +inf) range.

Corresponds to "Page navigation to first ad request time >8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of dom load time to tag load time in [0, 500ms) range.

Corresponds to "Page navigation to tag loaded time 0 - 500ms (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of dom load time to tag load time in [1000ms, 2000ms) range.

Corresponds to "Page navigation to tag loaded time 1s - 2s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of dom load time to tag load time in [2000ms, 4000ms) range.

Corresponds to "Page navigation to tag loaded time 2s - 4s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of dom load time to tag load time in [4000ms, 8000ms) range.

Corresponds to "Page navigation to tag loaded time 4s - 8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of dom load time to tag load time in [500ms, 1000ms) range.

Corresponds to "Page navigation to tag loaded time 500ms - 1s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of dom load time to tag load time in [8000ms, +inf) range.

Corresponds to "Page navigation to tag loaded time >8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percentage of ad responses that didn't result in an impression.

Corresponds to "Drop-off rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Engaged session count from Google Analytics.

Corresponds to "Engaged sessions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Engaged sessions per user from Google Analytics.

Corresponds to "Engaged sessions per user" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The ratio of engaged sessions to sessions.

Corresponds to "Engagement rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Percentage of European regulations messages where the user consented to all of the purposes and vendors.

Corresponds to "European regulations consent rate" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: PERCENT

Percentage of European regulations messages where users made a consent choice after selecting "Manage options".

Corresponds to "European regulations custom consent rate" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: PERCENT

Number of times a European regulations message was shown to users.

Corresponds to "European regulations messages shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

Percentage of European regulations messages where the user rejected all purposes and vendors.

Corresponds to "European regulations no consent rate" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: PERCENT

The rate at which an ad request is filled by the ad server including dynamic allocation.

Corresponds to "Total fill rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The number of clicks joined with Google Analytics data.

Corresponds to "Google Analytics clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The click-through rate from Google Analytics data.

Corresponds to "Google Analytics CTR" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The eCPM revenue data from Google Analytics.

Corresponds to "Google Analytics eCPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

The number of impressions joined with Google Analytics data.

Corresponds to "Google Analytics impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The amount of revenue joined with Google Analytics data.

Corresponds to "Google Analytics revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Number of views of a web site or mobile screen from Google Analytics.

Corresponds to "Views" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Number of views per user from Google Analytics.

Corresponds to "Views per user" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The number of coviewed impressions sold by Google in partner sales.

Corresponds to "Google-sold auction impressions (co-viewed)" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of auction impressions sold by Google in partner sales.

Corresponds to "Google-sold auction impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of coviewed impressions sold by Google in partner sales.

Corresponds to "Google-sold impressions (co-viewed)" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of impressions sold by Google in partner sales.

Corresponds to "Google-sold impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of coviewed impressions sold by Google in partner sales.

Corresponds to "Google-sold reservation impressions (co-viewed)" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of reservation impressions sold by Google in partner sales.

Corresponds to "Google-sold reservation impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Total impressions from the Google Ad Manager server, AdSense, Ad Exchange, and yield group partners.

Corresponds to "Total impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of impressions (via begin to render methodology) considered inactive, as defined by served to a device receiving ad or bid requests continuously for a session of greater than 16 hours without a "reset" event. Only applied to CTV ads.

Corresponds to "Inactive begin to render impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of partner unfilled opportunities from an inventory share

Corresponds to "Inventory share partner unfilled opportunities" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of inventory shares

Corresponds to "Inventory shares" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of invoiced impressions.

Corresponds to "Invoiced impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of invoiced unfilled impressions.

Corresponds to "Invoiced unfilled impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of mediation chains that were filled.

Corresponds to "Mediation chains filled" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of impressions that had the "Mute This Ad" overlay applied.

Corresponds to "Total mute eligible impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of impressions where the user chose to mute the ad.

Corresponds to "Total muted impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of opportunities from impressions and errors.

Corresponds to "Total opportunities" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of impressions that were overdelivered.

Corresponds to "Total overdelivered impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The percent of filled requests to total ad requests in partner sales.

Corresponds to "Fill rate" in the Ad Manager UI.

Compatible with the following report types:

Data format: PERCENT

The number of filled pod requests (filled by partner or Google) in partner sales.

Corresponds to "Filled pod requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The percent of partner filled requests to total ad requests in partner sales.

Corresponds to "Partner match rate" in the Ad Manager UI.

Compatible with the following report types:

Data format: PERCENT

The number of queries eligible for partner sales.

Corresponds to "Total partner sales ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of partner unfilled impressions in partner sales. If a pod request is not filled by partner but filled by Google, this metric will still count 1.

Corresponds to "Partner unfilled impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of partner unmatched queries in partner sales. If an ad request is not filled by partner but filled by Google, this metric will still count 1.

Corresponds to "Partner unmatched ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of code served sold by partner in partner sales.

Corresponds to "Partner-sold code served count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of coviewed impressions sold by partner in partner sales.

Corresponds to "Partner-sold impressions (co-viewed)" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of impressions sold by partner in partner sales.

Corresponds to "Partner-sold impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The total number of ad requests eligible for programmatic inventory, including Programmatic Guaranteed, Preferred Deals, backfill, and open auction.

Corresponds to "Programmatic eligible ad requests" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of programmatic responses served divided by the number of programmatic eligible ad requests. Includes Ad Exchange, Open Bidding, and Preferred Deals.

Corresponds to "Programmatic match rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Total number of ad responses served from programmatic demand sources. Includes Ad Exchange, Open Bidding, and Preferred Deals.

Differs from AD_EXCHANGE_RESPONSES_SERVED, which doesn't include Open Bidding ad requests.

Corresponds to "Programmatic responses served" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Number of impressions for reach reports.

Corresponds to "Total reach impressions" in the Ad Manager UI.

Compatible with the following report types: REACH

Data format: INTEGER

The total number of times that an ad is served by the ad server including dynamic allocation.

Corresponds to "Total responses served" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Retention of users in Google Analytics

Corresponds to "Retention" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Total amount of CPM, CPC, and CPD revenue based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks.

Corresponds to "Total revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

The total revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.

Corresponds to "Total revenue paid through MCM auto-payment" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Total amount of revenue (excluding CPD) based on the number of units served by the Google Ad Manager server, AdSense, Ad Exchange, and third-party Mediation networks.

Corresponds to "Total CPM and CPC revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

The number of rewards granted to users from watching ads.

Corresponds to "Total rewards granted" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The average amount of time (in seconds) that each rich media ad is displayed to users.

Corresponds to "Average display time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The average amount of time (in seconds) that a user interacts with a rich media ad.

Corresponds to "Average interaction time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The total number of times a backup image is served in place of a rich media ad.

Corresponds to "Backup image impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a user interacts with a specific part of a rich media ad.

Corresponds to "Custom event - count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The amount of time (in seconds) that a user interacts with a specific part of a rich media ad.

Corresponds to "Custom event - time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The amount of time (in seconds) that each rich media ad is displayed to users.

Corresponds to "Total display time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The average amount of time (in seconds) that an expanding ad is viewed in an expanded state.

Corresponds to "Average expanding time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The number of times an expanding ad was expanded.

Corresponds to "Total expansions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a user opens a rich media ad in full screen mode.

Corresponds to "Full-screen impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times that a user interacts with a rich media ad.

Corresponds to "Total interactions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The ratio of rich media ad interactions to the number of times the ad was displayed.

Corresponds to "Interaction rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The total amount of time (in seconds) that a user interacts with a rich media ad.

Corresponds to "Interaction time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The number of impressions where a user interacted with a rich media ad.

Corresponds to "Interactive impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times that a user manually closes a rich media ad.

Corresponds to "Manual closes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a rich media video was fully played.

Corresponds to "Rich media video completes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The ratio of video interactions to video plays. Represented as a percentage.

Corresponds to "Rich media video interaction rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The number of times a user clicked on the graphical controls of a video player.

Corresponds to "Rich media total video interactions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a rich media video was played up to midpoint.

Corresponds to "Rich media video midpoints" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a rich media video was muted.

Corresponds to "Rich media video mutes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a rich media video was paused.

Corresponds to "Rich media video pauses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a rich media video was played.

Corresponds to "Rich media video plays" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a rich media video was restarted.

Corresponds to "Rich media video replays" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a rich media video was stopped.

Corresponds to "Rich media video stops" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a rich media video was unmuted.

Corresponds to "Rich media video unmutes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The percentage of a video watched by a user.

Corresponds to "Rich media video view rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The average amount of time(seconds) that a rich media video was viewed per view.

Corresponds to "Rich media video average view time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The number of forecasted impressions not reserved by any line item.

Corresponds to "Available impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The total number of forecasted impressions.

Corresponds to "Forecasted impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of forecasted impressions reserved by line items.

Corresponds to "Reserved impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The fraction of forecasted impressions reserved by line items.

Corresponds to "Sell-through rate" in the Ad Manager UI.

Compatible with the following report types:

Data format: PERCENT

The average latency in milliseconds across all server-side unwrapping callout requests. There is no special handling for error or timeout responses. This reflects the entire chain of a parent callout request, which may result in multiple child callouts. This metric is not sliced by child callout dimensions.

Corresponds to "Server-side unwrapping average latency (milliseconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The total number of server-side unwrapping callout requests.

Corresponds to "Server-side unwrapping callouts" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of server-side unwrapping callouts that returned an empty response. Timeouts are not considered empty responses.

Corresponds to "Server-side unwrapping empty responses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of server-side unwrapping callouts that returned an error response. Timeouts and empty responses are not considered errors.

Corresponds to "Server-side unwrapping error responses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of successfully unwrapped, non-empty server-side wrapping callouts. Successful unwrapping does not indicate that the resulting creative was served.

Corresponds to "Server-side unwrapping successful responses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of server-side unwrapping callouts that timed out before returning a response.

Corresponds to "Server-side unwrapping timeouts" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Count of sessions from Google Analytics.

Corresponds to "Sessions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Percent of tag load time to 1st ad request in [0, 500ms) range.

Corresponds to "Tag loaded to first ad request time 0 - 500ms (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of tag load time to 1st ad request in [1000ms, 2000ms) range.

Corresponds to "Tag loaded to first ad request time 1s - 2s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of tag load time to 1st ad request in [2000ms, 4000ms) range.

Corresponds to "Tag loaded to first ad request time 2s - 4s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of tag load time to 1st ad request in [4000ms, 8000ms) range.

Corresponds to "Tag loaded to first ad request time 4s - 8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of tag load time to 1st ad request in [500ms, 1000ms) range.

Corresponds to "Tag loaded to first ad request time 500ms - 1s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Percent of tag load time to 1st ad request in [8000ms, +inf) range.

Corresponds to "Tag loaded to first ad request time >8s (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

The total number of clicks delivered including line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Total targeted clicks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of impressions delivered including line item-level dynamic allocation by explicit custom criteria targeting.

Corresponds to "Total targeted impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of missed impressions due to the ad servers' inability to find ads to serve including dynamic allocation.

Corresponds to "Unfilled impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of unique users who viewed the ad.

Corresponds to "Total unique visitors" in the Ad Manager UI.

Compatible with the following report types: REACH

Data format: INTEGER

The number of impressions impacted by Chrome Ads Intervention due to CPU usage.

Corresponds to "Total unloaded impressions due to CPU" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of impressions impacted by Chrome Ads Intervention due to network usage.

Corresponds to "Total unloaded impressions due to Network" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The total number of times that an ad is not returned by the ad server.

Corresponds to "Total unmatched ad requests" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Default value. This value is unused.

The percentage of unviewed impressions due to other reasons.

Corresponds to "Other non-viewable impression reasons (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

The percentage of unviewed impressions due to slot never entered viewport.

Corresponds to "Slot never entered viewport (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

The percentage of unviewed impressions due to scrolled past before ad filled.

Corresponds to "User scrolled before ad filled (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

The percentage of unviewed impressions due to scrolled past before ad loaded.

Corresponds to "User scrolled/navigated before ad loaded (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

The percentage of unviewed impressions due to insufficient time on screen.

Corresponds to "User scrolled/navigated before 1 second (%)" in the Ad Manager UI.

Compatible with the following report types: AD_SPEED

Data format: PERCENT

Time of users interacting with web site or mobile app from Google Analytics in seconds.

Corresponds to "User engagement duration (seconds)" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Fraction of page views where users had ad blocker extensions installed. Includes only Desktop page views.

Corresponds to "Ad blocking extension rate" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: PERCENT

Number of ad-blocking messages shown in the selected date range that resulted in users adding the site to their allowlist to view ads

Corresponds to "Ad blocking recovery message conversions" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

Number of times an ad blocking recovery message was shown to users.

Corresponds to "Ad blocking recovery messages shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

The number of page views generated by users with an ad blocking extension installed who were shown the ad blocking recovery message and later allowed ads.

Corresponds to "Allow-ads page views" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

Number of times a US state regulations message was shown to users.

Corresponds to "US states messages shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

Number of iOS ATT alerts that were triggered by an IDFA message (IDFA messages can be IDFA explainers or GDPR messages).

Corresponds to "IDFA ATT alerts shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

Number of iOS ATT alerts triggered by the IDFA message where the user chose to allow tracking.

Corresponds to "IDFA ATT consent" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

Percentage of iOS ATT alerts triggered by the IDFA message where the outcome was to allow tracking.

Corresponds to "IDFA ATT consent rate" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: PERCENT

Number of iOS ATT alerts triggered by the IDFA message where the user chose to deny tracking.

Corresponds to "IDFA ATT decline consent" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

Percentage of iOS ATT alerts triggered by the IDFA message where the user chose to deny tracking.

Corresponds to "IDFA ATT decline rate" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: PERCENT

Number of times an IDFA explainer message was shown to users.

Corresponds to "IDFA explainers shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

Number of times a European regulations message was shown immediately before the iOS ATT alert.

Corresponds to "IDFA IAB messages shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

Number of IDFA explainer messages where the user didn't choose anything.

Corresponds to "IDFA no decision" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

Number of times an Offerwall message was shown to users.

Corresponds to "Offerwall messages shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

The number of messages where the user gained an entitlement.

Corresponds to "Monetized Offerwall engagements" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

The number of pages viewed by users after gaining an entitlement. Only counts pages included for Offerwall.

Corresponds to "Post-offerwall page views" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

Revenue earned through Offerwall, including Rewarded ad revenue and third-party integrations.

Corresponds to "Estimated Offerwall revenue" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: MONEY

Number of times an ads personalization controls message was shown to users.

Corresponds to "Ads personalization messages shown" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: INTEGER

Percentage of ads personalization controls messages where users chose the opt-out option.

Corresponds to "Personalization opt-out ratio" in the Ad Manager UI.

Compatible with the following report types: PRIVACY_AND_MESSAGING

Data format: PERCENT

The number of errors of type 100 in reporting.

Corresponds to "VAST error 100 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 101 in reporting.

Corresponds to "VAST error 101 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 102 in reporting.

Corresponds to "VAST error 102 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 200 in reporting.

Corresponds to "VAST error 200 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 201 in reporting.

Corresponds to "VAST error 201 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 202 in reporting.

Corresponds to "VAST error 202 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 203 in reporting.

Corresponds to "VAST error 203 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 300 in reporting.

Corresponds to "VAST error 300 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 301 in reporting.

Corresponds to "VAST error 301 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 302 in reporting.

Corresponds to "VAST error 302 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 303 in reporting.

Corresponds to "VAST error 303 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 400 in reporting.

Corresponds to "VAST error 400 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 401 in reporting.

Corresponds to "VAST error 401 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 402 in reporting.

Corresponds to "VAST error 402 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 403 in reporting.

Corresponds to "VAST error 403 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 405 in reporting.

Corresponds to "VAST error 405 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 406 in reporting.

Corresponds to "VAST error 406 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 407 in reporting.

Corresponds to "VAST error 407 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 408 in reporting.

Corresponds to "VAST error 408 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 409 in reporting.

Corresponds to "VAST error 409 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 410 in reporting.

Corresponds to "VAST error 410 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 500 in reporting.

Corresponds to "VAST error 500 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 501 in reporting.

Corresponds to "VAST error 501 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 502 in reporting.

Corresponds to "VAST error 502 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 503 in reporting.

Corresponds to "VAST error 503 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 600 in reporting.

Corresponds to "VAST error 600 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 601 in reporting.

Corresponds to "VAST error 601 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 602 in reporting.

Corresponds to "VAST error 602 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 603 in reporting.

Corresponds to "VAST error 603 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 604 in reporting.

Corresponds to "VAST error 604 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 900 in reporting.

Corresponds to "VAST error 900 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of errors of type 901 in reporting.

Corresponds to "VAST error 901 count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of user interactions with a video, on average, such as pause, full screen, mute, etc.

Corresponds to "Average interaction rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The number of times a user collapses a video, either to its original size or to a different size.

Corresponds to "Collapses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a user expands a video.

Corresponds to "Expands" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times ad clip played in full screen mode.

Corresponds to "Full screens" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times video player was in mute state during play of ad clip.

Corresponds to "Mutes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times user paused ad clip.

Corresponds to "Pauses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times the user unpaused the video.

Corresponds to "Resumes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a user rewinds the video.

Corresponds to "Rewinds" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a user unmutes the video.

Corresponds to "Unmutes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a skippable video is skipped.

Corresponds to "Skips" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of views for monetizable video content.

Corresponds to "Monetizable content views" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of total creative serves in video realtime reporting.

Corresponds to "Total creative serves" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 100 in video realtime reporting.

Corresponds to "VAST error 100 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 101 in video realtime reporting.

Corresponds to "VAST error 101 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 102 in video realtime reporting.

Corresponds to "VAST error 102 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 200 in video realtime reporting.

Corresponds to "VAST error 200 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 201 in video realtime reporting.

Corresponds to "VAST error 201 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 202 in video realtime reporting.

Corresponds to "VAST error 202 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 203 in video realtime reporting.

Corresponds to "VAST error 203 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 300 in video realtime reporting.

Corresponds to "VAST error 300 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 301 in video realtime reporting.

Corresponds to "VAST error 301 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 302 in video realtime reporting.

Corresponds to "VAST error 302 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 303 in video realtime reporting.

Corresponds to "VAST error 303 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 400 in video realtime reporting.

Corresponds to "VAST error 400 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 401 in video realtime reporting.

Corresponds to "VAST error 401 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 402 in video realtime reporting.

Corresponds to "VAST error 402 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 403 in video realtime reporting.

Corresponds to "VAST error 403 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 405 in video realtime reporting.

Corresponds to "VAST error 405 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 406 in video realtime reporting.

Corresponds to "VAST error 406 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 407 in video realtime reporting.

Corresponds to "VAST error 407 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 408 in video realtime reporting.

Corresponds to "VAST error 408 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 409 in video realtime reporting.

Corresponds to "VAST error 409 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 410 in video realtime reporting.

Corresponds to "VAST error 410 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 500 in video realtime reporting.

Corresponds to "VAST error 500 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 501 in video realtime reporting.

Corresponds to "VAST error 501 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 502 in video realtime reporting.

Corresponds to "VAST error 502 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 503 in video realtime reporting.

Corresponds to "VAST error 503 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 600 in video realtime reporting.

Corresponds to "VAST error 600 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 601 in video realtime reporting.

Corresponds to "VAST error 601 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 602 in video realtime reporting.

Corresponds to "VAST error 602 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 603 in video realtime reporting.

Corresponds to "VAST error 603 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 604 in video realtime reporting.

Corresponds to "VAST error 604 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 900 in video realtime reporting.

Corresponds to "VAST error 900 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of errors of type 901 in video realtime reporting.

Corresponds to "VAST error 901 count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of total impressions in video realtime reporting.

Corresponds to "Total impressions" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of matched queries in video realtime reporting.

Corresponds to "Total responses served" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of all errors in video realtime reporting.

Corresponds to "Total error count" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of total queries in video realtime reporting.

Corresponds to "Total ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

The number of unmatched queries in video realtime reporting.

Corresponds to "Total unmatched ad requests" in the Ad Manager UI.

Compatible with the following report types:

Data format: INTEGER

Number of times that the publisher specified a video ad played automatically.

Corresponds to "Auto-plays" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Average percentage of the video watched by users.

Corresponds to "Average view rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Average time(seconds) users watched the video.

Corresponds to "Average view time" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

Number of times that the publisher specified a video ad was clicked to play.

Corresponds to "Click-to-plays" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times the video played to completion.

Corresponds to "Completes" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Percentage of times the video played to the end.

Corresponds to "Completion rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

The number of engaged views: ad is viewed to completion or for 30s, whichever comes first.

Corresponds to "Engaged views" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times the video played to 25% of its length.

Corresponds to "First quartiles" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times the video reached its midpoint during play.

Corresponds to "Midpoints" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times a skip button is shown in video.

Corresponds to "Skip buttons shown" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of impressions where the video was played.

Corresponds to "Starts" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times the video played to 75% of its length.

Corresponds to "Third quartiles" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of times an error occurred, such as a VAST redirect error, a video playback error, or an invalid response error.

Corresponds to "Total error count" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The percentage of video error count.

Corresponds to "Total error rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Duration of the video creative.

Corresponds to "Video length" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

View-through rate represented as a percentage.

Corresponds to "Video view through rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: PERCENT

Number of winning bids received from Open Bidding buyers, even when the winning bid is placed at the end of a mediation for mobile apps chain.

Corresponds to "Yield group auctions won" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Number of bids received from Open Bidding buyers, regardless of whether the returned bid competes in an auction.

Corresponds to "Yield group bids" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Number of bids received from Open Bidding buyers that competed in the auction.

Corresponds to "Yield group bids in auction" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Number of times a yield partner is asked to return bid to fill a yield group request.

Corresponds to "Yield group callouts" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The estimated net rate for yield groups or individual yield group partners.

Corresponds to "Yield group estimated CPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Total net revenue earned by a yield group, based upon the yield group estimated CPM and yield group impressions recorded.

Corresponds to "Yield group estimated revenue" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Number of matched yield group requests where a yield partner delivered their ad to publisher inventory.

Corresponds to "Yield group impressions" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Yield group Mediation fill rate indicating how often a network fills an ad request.

Corresponds to "Yield group mediation fill rate" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

Total requests where a Mediation chain was served.

Corresponds to "Yield group mediation matched queries" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

The number of mediation chain passback across all channels.

Corresponds to "Yield group mediation passbacks" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER

Revenue per thousand impressions based on data collected by Ad Manager from third-party ad network reports.

Corresponds to "Yield group mediation third party ECPM" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: DOUBLE

The yield group revenue accrued in the child network's own account but paid to their parent network through auto-payment. This metric is only relevant for a "Manage Account" child network.

Corresponds to "Yield group revenue paid through MCM auto-payment" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: MONEY

Number of times a yield group buyer successfully returned a bid in response to a yield group callout.

Corresponds to "Yield group successful responses" in the Ad Manager UI.

Compatible with the following report types: HISTORICAL

Data format: INTEGER