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Enum UnitTypeEnum.Types.UnitType

Indicates the type of unit used for defining a reservation. The [LineItem.cost_type][] can differ from the UnitType - an ad can have an impression goal, but be billed by its click. Usually CostType and UnitType will refer to the same unit.

Namespace: Google.Ads.AdManager.V1
Assembly: Google.Ads.AdManager.V1.dll
Syntax
public enum UnitTypeEnum.Types.UnitType

Fields

Name Description
ClickThroughCpaConversions

The number of click-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the [LineItem.cost_type][] must be [CostTypeEnum.CostType.CPA][].

Clicks

The number of clicks reported by creatives associated with the line item. The line item [type][google.ads.admanager.v1.LineItem.line_item_type] must be one of:

  • [LineItemTypeEnum.LineItemType.STANDARD][google.ads.admanager.v1.LineItemTypeEnum.LineItemType.STANDARD]
  • [LineItemTypeEnum.LineItemType.BULK][google.ads.admanager.v1.LineItemTypeEnum.LineItemType.BULK]
  • [LineItemTypeEnum.LineItemType.PRICE_PRIORITY][google.ads.admanager.v1.LineItemTypeEnum.LineItemType.PRICE_PRIORITY]
Impressions

The number of impressions served by creatives associated with the line item.

InTargetImpressions

The number of in-target impressions reported by third party measurements. The [LineItem.line_item_type][google.ads.admanager.v1.LineItem.line_item_type] must be [LineItemTypeEnum.LineItemType.STANDARD][google.ads.admanager.v1.LineItemTypeEnum.LineItemType.STANDARD].

TotalCpaConversions

The number of total Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the [LineItem.cost_type} must be [CostTypeEnum.CostType.CPA}.

Unspecified

Default value. This value is unused.

ViewThroughCpaConversions

The number of view-through Cost-Per-Action (CPA) conversions from creatives associated with the line item. This is only supported as secondary goal and the [LineItem.cost_type][] must be [CostTypeEnum.CostType.CPA}.

ViewableImpressions

The number of viewable impressions reported by creatives associated with the line item. The [LineItem.line_item_type][google.ads.admanager.v1.LineItem.line_item_type] must be [LineItemTypeEnum.LineItemType.STANDARD][google.ads.admanager.v1.LineItemTypeEnum.LineItemType.STANDARD].

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