Enum AttributionSettings.Types.ReportingAttributionModel

The reporting attribution model used to calculate conversion credit in this property's reports.

public enum AttributionSettings.Types.ReportingAttributionModel

Name	Description
AdsPreferredLastClick	Attributes 100% of the conversion value to the last Google Ads channel that the customer clicked through before converting.
CrossChannelDataDriven	Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event.
CrossChannelFirstClick	Gives all credit for the conversion to the first channel that a customer clicked (or engaged view through for YouTube) before converting.
CrossChannelLastClick	Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting.
CrossChannelLinear	Distributes the credit for the conversion equally across all the channels a customer clicked (or engaged view through for YouTube) before converting.
CrossChannelPositionBased	Attributes 40% credit to the first and last interaction, and the remaining 20% credit is distributed evenly to the middle interactions.
CrossChannelTimeDecay	Gives more credit to the touchpoints that happened closer in time to the conversion.
Unspecified	Reporting attribution model unspecified.