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Enum AttributionSettings.Types.ReportingAttributionModel

The reporting attribution model used to calculate conversion credit in this property's reports.

Namespace: Google.Analytics.Admin.V1Alpha
Assembly: Google.Analytics.Admin.V1Alpha.dll
Syntax
public enum AttributionSettings.Types.ReportingAttributionModel

Fields

Name Description
GooglePaidChannelsLastClick

Attributes 100% of the conversion value to the last Google Paid channel that the customer clicked through before converting. Previously ADS_PREFERRED_LAST_CLICK

PaidAndOrganicChannelsDataDriven

Data-driven attribution distributes credit for the conversion based on data for each conversion event. Each Data-driven model is specific to each advertiser and each conversion event. Previously CROSS_CHANNEL_DATA_DRIVEN

PaidAndOrganicChannelsLastClick

Ignores direct traffic and attributes 100% of the conversion value to the last channel that the customer clicked through (or engaged view through for YouTube) before converting. Previously CROSS_CHANNEL_LAST_CLICK

Unspecified

Reporting attribution model unspecified.

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