Enum AccountsResource.ReportsResource.GenerateRequest.MetricsEnum
Required. Reporting metrics.
Namespace: Google.Apis.Adsense.v2
Assembly: Google.Apis.Adsense.v2.dll
Syntax
public enum AccountsResource.ReportsResource.GenerateRequest.MetricsEnumFields
| Name | Description |
|---|---|
| ACTIVEVIEWMEASURABILITY | Ratio of requests that were measurable for viewability. |
| ACTIVEVIEWTIME | Mean time an ad was displayed on screen. |
| ACTIVEVIEWVIEWABILITY | Ratio of requests that were viewable. |
| ADREQUESTS | Number of ad units that requested ads (for content ads) or search queries (for search ads). An ad request may result in zero, one, or multiple individual ad impressions depending on the size of the ad unit and whether any ads were available. |
| ADREQUESTSCOVERAGE | Ratio of requested ad units or queries to the number returned to the site. |
| ADREQUESTSCTR | Ratio of ad requests that resulted in a click. |
| ADREQUESTSRPM | Revenue per thousand ad requests. This is calculated by dividing estimated revenue by the number of ad requests multiplied by 1000. |
| ADREQUESTSSPAMRATIO | Fraction of ad requests considered to be spam. Only available to premium accounts. |
| ADSPERIMPRESSION | Number of ad views per impression. |
| CLICKS | Number of times a user clicked on a standard content ad. |
| CLICKSSPAMRATIO | Fraction of clicks considered to be spam. Only available to premium accounts. |
| COSTPERCLICK | Amount the publisher earns each time a user clicks on an ad. CPC is calculated by dividing the estimated revenue by the number of clicks received. |
| ESTIMATEDEARNINGS | Estimated earnings of the publisher. Note that earnings up to yesterday are accurate, more recent earnings are estimated due to the possibility of spam, or exchange rate fluctuations. |
| FUNNELCLICKS | Number of times a user clicked on a non-ad unit, triggering further ad requests. For more information, see Funnel clicks. |
| FUNNELIMPRESSIONS | Number of requests for non-ad units ads that returned content that was shown to the user. For more information, see Funnel impressions. |
| FUNNELREQUESTS | Number of requests for non-ad units (for example a related search unit). For more information, see Funnel requests. |
| FUNNELRPM | Revenue per thousand funnel impressions. This is calculated by dividing estimated revenue by the number of funnel impressions multiplied by 1000. For more information, see Funnel RPM. |
| IMPRESSIONS | Impressions. An impression is counted for each ad request where at least one ad has been downloaded to the user’s device and has begun to load. It is the number of ad units (for content ads) or search queries (for search ads) that showed ads. |
| IMPRESSIONSCTR | Ratio of IMPRESSIONS that resulted in a click. |
| IMPRESSIONSRPM | Revenue per thousand ad impressions. This is calculated by dividing estimated revenue by the number of ad impressions multiplied by 1000. |
| IMPRESSIONSSPAMRATIO | Fraction of impressions considered to be spam. Only available to premium accounts. |
| INDIVIDUALADIMPRESSIONS | Ads shown. Different ad formats will display varying numbers of ads. For example, a vertical banner may consist of 2 or more ads. Also, the number of ads in an ad unit may vary depending on whether the ad unit is displaying standard text ads, expanded text ads or image ads. |
| INDIVIDUALADIMPRESSIONSCTR | Ratio of individual ad impressions that resulted in a click. |
| INDIVIDUALADIMPRESSIONSRPM | Revenue per thousand individual ad impressions. This is calculated by dividing estimated revenue by the number of individual ad impressions multiplied by 1000. |
| INDIVIDUALADIMPRESSIONSSPAMRATIO | Fraction of ad impressions considered to be spam. Only available to premium accounts. |
| MATCHEDADREQUESTS | Requests that returned at least one ad. |
| MATCHEDADREQUESTSCTR | Ratio of clicks to matched requests. |
| MATCHEDADREQUESTSRPM | Revenue per thousand matched ad requests. This is calculated by dividing estimated revenue by the number of matched ad requests multiplied by 1000. |
| MATCHEDADREQUESTSSPAMRATIO | Fraction of ad requests that returned ads considered to be spam. Only available to premium accounts. |
| METRICUNSPECIFIED | Unspecified metric. |
| PAGEVIEWS | Number of page views. |
| PAGEVIEWSCTR | Ratio of individual page views that resulted in a click. |
| PAGEVIEWSRPM | Revenue per thousand page views. This is calculated by dividing the estimated revenue by the number of page views multiplied by 1000. |
| PAGEVIEWSSPAMRATIO | Fraction of page views considered to be spam. Only available to premium accounts. |
| TOTALEARNINGS | Total earnings are the gross estimated earnings from revenue shared traffic before any parent and child account revenue share is applied. |
| TOTALIMPRESSIONS | Impressions. An impression is counted for each ad request where at least one ad has been downloaded to the user’s device and has begun to load. It is the number of ad units (for content ads) or search queries (for search ads) that showed ads. |
| WEBSEARCHRESULTPAGES | Number of results pages. |