Class GoogleAdsSearchads360V0CommonMetrics
Metrics data.
Implements
Inherited Members
Namespace: Google.Apis.SA360.v0.Data
Assembly: Google.Apis.SA360.v0.dll
Syntax
public class GoogleAdsSearchads360V0CommonMetrics : IDirectResponseSchemaProperties
AbsoluteTopImpressionPercentage
Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.
Declaration
[JsonProperty("absoluteTopImpressionPercentage")]
public virtual double? AbsoluteTopImpressionPercentage { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversions
The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric.
Declaration
[JsonProperty("allConversions")]
public virtual double? AllConversions { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversionsByConversionDate
The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Declaration
[JsonProperty("allConversionsByConversionDate")]
public virtual double? AllConversionsByConversionDate { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversionsFromClickToCall
The number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only.
Declaration
[JsonProperty("allConversionsFromClickToCall")]
public virtual double? AllConversionsFromClickToCall { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversionsFromDirections
The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only.
Declaration
[JsonProperty("allConversionsFromDirections")]
public virtual double? AllConversionsFromDirections { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversionsFromInteractionsRate
All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
Declaration
[JsonProperty("allConversionsFromInteractionsRate")]
public virtual double? AllConversionsFromInteractionsRate { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversionsFromInteractionsValuePerInteraction
The value of all conversions from interactions divided by the total number of interactions.
Declaration
[JsonProperty("allConversionsFromInteractionsValuePerInteraction")]
public virtual double? AllConversionsFromInteractionsValuePerInteraction { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversionsFromMenu
The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only.
Declaration
[JsonProperty("allConversionsFromMenu")]
public virtual double? AllConversionsFromMenu { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversionsFromOrder
The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only.
Declaration
[JsonProperty("allConversionsFromOrder")]
public virtual double? AllConversionsFromOrder { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversionsFromOtherEngagement
The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only.
Declaration
[JsonProperty("allConversionsFromOtherEngagement")]
public virtual double? AllConversionsFromOtherEngagement { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversionsFromStoreVisit
Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only.
Declaration
[JsonProperty("allConversionsFromStoreVisit")]
public virtual double? AllConversionsFromStoreVisit { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversionsFromStoreWebsite
The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only.
Declaration
[JsonProperty("allConversionsFromStoreWebsite")]
public virtual double? AllConversionsFromStoreWebsite { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversionsValue
The value of all conversions.
Declaration
[JsonProperty("allConversionsValue")]
public virtual double? AllConversionsValue { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversionsValueByConversionDate
The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Declaration
[JsonProperty("allConversionsValueByConversionDate")]
public virtual double? AllConversionsValueByConversionDate { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AllConversionsValuePerCost
The value of all conversions divided by the total cost of ad interactions (such as clicks for text ads or views for video ads).
Declaration
[JsonProperty("allConversionsValuePerCost")]
public virtual double? AllConversionsValuePerCost { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AverageCost
The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions.
Declaration
[JsonProperty("averageCost")]
public virtual double? AverageCost { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AverageCpc
The total cost of all clicks divided by the total number of clicks received. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("averageCpc")]
public virtual double? AverageCpc { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AverageCpm
Average cost-per-thousand impressions (CPM). This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("averageCpm")]
public virtual double? AverageCpm { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
AverageQualityScore
The average quality score.
Declaration
[JsonProperty("averageQualityScore")]
public virtual double? AverageQualityScore { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
Clicks
The number of clicks.
Declaration
[JsonProperty("clicks")]
public virtual long? Clicks { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
ClientAccountConversions
The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Declaration
[JsonProperty("clientAccountConversions")]
public virtual double? ClientAccountConversions { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ClientAccountConversionsValue
The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Declaration
[JsonProperty("clientAccountConversionsValue")]
public virtual double? ClientAccountConversionsValue { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ClientAccountCrossSellCostOfGoodsSoldMicros
Client account cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("clientAccountCrossSellCostOfGoodsSoldMicros")]
public virtual long? ClientAccountCrossSellCostOfGoodsSoldMicros { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
ClientAccountCrossSellGrossProfitMicros
Client account cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20 - $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("clientAccountCrossSellGrossProfitMicros")]
public virtual long? ClientAccountCrossSellGrossProfitMicros { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
ClientAccountCrossSellRevenueMicros
Client account cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("clientAccountCrossSellRevenueMicros")]
public virtual long? ClientAccountCrossSellRevenueMicros { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
ClientAccountCrossSellUnitsSold
Client account cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data.
Declaration
[JsonProperty("clientAccountCrossSellUnitsSold")]
public virtual double? ClientAccountCrossSellUnitsSold { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ClientAccountLeadCostOfGoodsSoldMicros
Client account lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("clientAccountLeadCostOfGoodsSoldMicros")]
public virtual long? ClientAccountLeadCostOfGoodsSoldMicros { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
ClientAccountLeadGrossProfitMicros
Client account lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("clientAccountLeadGrossProfitMicros")]
public virtual long? ClientAccountLeadGrossProfitMicros { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
ClientAccountLeadRevenueMicros
Client account lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("clientAccountLeadRevenueMicros")]
public virtual long? ClientAccountLeadRevenueMicros { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
ClientAccountLeadUnitsSold
Client account lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data.
Declaration
[JsonProperty("clientAccountLeadUnitsSold")]
public virtual double? ClientAccountLeadUnitsSold { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ClientAccountViewThroughConversions
The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad.
Declaration
[JsonProperty("clientAccountViewThroughConversions")]
public virtual long? ClientAccountViewThroughConversions { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
ContentBudgetLostImpressionShare
The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Declaration
[JsonProperty("contentBudgetLostImpressionShare")]
public virtual double? ContentBudgetLostImpressionShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ContentImpressionShare
The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Declaration
[JsonProperty("contentImpressionShare")]
public virtual double? ContentImpressionShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ContentRankLostImpressionShare
The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Declaration
[JsonProperty("contentRankLostImpressionShare")]
public virtual double? ContentRankLostImpressionShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ConversionCustomMetrics
The conversion custom metrics.
Declaration
[JsonProperty("conversionCustomMetrics")]
public virtual IList<GoogleAdsSearchads360V0CommonValue> ConversionCustomMetrics { get; set; }Property Value
| Type | Description |
|---|---|
| IList<GoogleAdsSearchads360V0CommonValue> |
Conversions
The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Declaration
[JsonProperty("conversions")]
public virtual double? Conversions { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ConversionsByConversionDate
The sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in date column means the conversion date.
Declaration
[JsonProperty("conversionsByConversionDate")]
public virtual double? ConversionsByConversionDate { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ConversionsFromInteractionsRate
Average biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion.
Declaration
[JsonProperty("conversionsFromInteractionsRate")]
public virtual double? ConversionsFromInteractionsRate { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ConversionsFromInteractionsValuePerInteraction
The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Declaration
[JsonProperty("conversionsFromInteractionsValuePerInteraction")]
public virtual double? ConversionsFromInteractionsValuePerInteraction { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ConversionsValue
The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions.
Declaration
[JsonProperty("conversionsValue")]
public virtual double? ConversionsValue { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ConversionsValueByConversionDate
The sum of biddable conversions value by conversion date. When this column is selected with date, the values in date column means the conversion date.
Declaration
[JsonProperty("conversionsValueByConversionDate")]
public virtual double? ConversionsValueByConversionDate { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ConversionsValuePerCost
The value of biddable conversion divided by the total cost of conversion eligible interactions.
Declaration
[JsonProperty("conversionsValuePerCost")]
public virtual double? ConversionsValuePerCost { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
CostMicros
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("costMicros")]
public virtual long? CostMicros { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
CostPerAllConversions
The cost of ad interactions divided by all conversions.
Declaration
[JsonProperty("costPerAllConversions")]
public virtual double? CostPerAllConversions { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
CostPerConversion
Average conversion eligible cost per biddable conversion.
Declaration
[JsonProperty("costPerConversion")]
public virtual double? CostPerConversion { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
CostPerCurrentModelAttributedConversion
The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.
Declaration
[JsonProperty("costPerCurrentModelAttributedConversion")]
public virtual double? CostPerCurrentModelAttributedConversion { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
CrossDeviceConversions
Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions.
Declaration
[JsonProperty("crossDeviceConversions")]
public virtual double? CrossDeviceConversions { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
CrossDeviceConversionsByConversionDate
The number of cross-device conversions by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Declaration
[JsonProperty("crossDeviceConversionsByConversionDate")]
public virtual double? CrossDeviceConversionsByConversionDate { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
CrossDeviceConversionsValue
The sum of the value of cross-device conversions.
Declaration
[JsonProperty("crossDeviceConversionsValue")]
public virtual double? CrossDeviceConversionsValue { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
CrossDeviceConversionsValueByConversionDate
The sum of cross-device conversions value by conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Declaration
[JsonProperty("crossDeviceConversionsValueByConversionDate")]
public virtual double? CrossDeviceConversionsValueByConversionDate { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
CrossSellCostOfGoodsSoldMicros
Cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell cost of goods sold is the total cost of the products sold that weren't advertised. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The cross-sell cost of goods sold for this order is $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("crossSellCostOfGoodsSoldMicros")]
public virtual long? CrossSellCostOfGoodsSoldMicros { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
CrossSellGrossProfitMicros
Cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the purchase is a sold product. If these products don't match then this is considered cross-sell. Cross-sell gross profit is the revenue you made from cross-sell attributed to your ads minus the cost of the goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The shirt is priced $20 and has a cost of goods sold value of $5. The cross-sell gross profit of this order is $15 = $20
- $5. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("crossSellGrossProfitMicros")]
public virtual long? CrossSellGrossProfitMicros { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
CrossSellRevenueMicros
Cross-sell revenue is the total amount you made from products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell revenue is the total value you made from cross-sell attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this order is $20. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("crossSellRevenueMicros")]
public virtual long? CrossSellRevenueMicros { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
CrossSellUnitsSold
Cross-sell units sold is the total number of products sold as a result of advertising a different product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If these products don't match then this is considered cross-sell. Cross-sell units sold is the total number of cross-sold products from all orders attributed to your ads. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This metric is only available if you report conversions with cart data.
Declaration
[JsonProperty("crossSellUnitsSold")]
public virtual double? CrossSellUnitsSold { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
Ctr
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
Declaration
[JsonProperty("ctr")]
public virtual double? Ctr { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ETag
The ETag of the item.
Declaration
public virtual string ETag { get; set; }Property Value
| Type | Description |
|---|---|
| string |
GeneralInvalidClickRate
The percentage of clicks that have been filtered out of your total number of clicks (filtered + non-filtered clicks) due to being general invalid clicks. These are clicks Google considers illegitimate that are detected through routine means of filtration (that is, known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc). You're not charged for them, and they don't affect your account statistics. See the help page at https://support.google.com/campaignmanager/answer/6076504 for details.
Declaration
[JsonProperty("generalInvalidClickRate")]
public virtual double? GeneralInvalidClickRate { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
GeneralInvalidClicks
Number of general invalid clicks. These are a subset of your invalid clicks that are detected through routine means of filtration (such as known invalid data-center traffic, bots and spiders or other crawlers, irregular patterns, etc.). You're not charged for them, and they don't affect your account statistics. See the help page at https://support.google.com/campaignmanager/answer/6076504 for details.
Declaration
[JsonProperty("generalInvalidClicks")]
public virtual long? GeneralInvalidClicks { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
HistoricalCreativeQualityScore
The creative historical quality score.
Declaration
[JsonProperty("historicalCreativeQualityScore")]
public virtual string HistoricalCreativeQualityScore { get; set; }Property Value
| Type | Description |
|---|---|
| string |
HistoricalLandingPageQualityScore
The quality of historical landing page experience.
Declaration
[JsonProperty("historicalLandingPageQualityScore")]
public virtual string HistoricalLandingPageQualityScore { get; set; }Property Value
| Type | Description |
|---|---|
| string |
HistoricalQualityScore
The historical quality score.
Declaration
[JsonProperty("historicalQualityScore")]
public virtual long? HistoricalQualityScore { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
HistoricalSearchPredictedCtr
The historical search predicted click through rate (CTR).
Declaration
[JsonProperty("historicalSearchPredictedCtr")]
public virtual string HistoricalSearchPredictedCtr { get; set; }Property Value
| Type | Description |
|---|---|
| string |
Impressions
Count of how often your ad has appeared on a search results page or website on the Google Network.
Declaration
[JsonProperty("impressions")]
public virtual long? Impressions { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
InteractionEventTypes
The types of payable and free interactions.
Declaration
[JsonProperty("interactionEventTypes")]
public virtual IList<string> InteractionEventTypes { get; set; }Property Value
| Type | Description |
|---|---|
| IList<string> |
InteractionRate
How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.
Declaration
[JsonProperty("interactionRate")]
public virtual double? InteractionRate { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
Interactions
The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on.
Declaration
[JsonProperty("interactions")]
public virtual long? Interactions { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
InvalidClickRate
The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.
Declaration
[JsonProperty("invalidClickRate")]
public virtual double? InvalidClickRate { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
InvalidClicks
Number of clicks Google considers illegitimate and doesn't charge you for.
Declaration
[JsonProperty("invalidClicks")]
public virtual long? InvalidClicks { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
LeadCostOfGoodsSoldMicros
Lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the cost of these goods is counted under lead cost of goods sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of goods sold value of $5. The lead cost of goods sold for this order is $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("leadCostOfGoodsSoldMicros")]
public virtual long? LeadCostOfGoodsSoldMicros { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
LeadGrossProfitMicros
Lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS). How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the revenue you made from these sales minus the cost of goods sold is your lead gross profit. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and has a cost of goods sold value of $3. The lead gross profit of this order is $7 = $10 - $3. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("leadGrossProfitMicros")]
public virtual long? LeadGrossProfitMicros { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
LeadRevenueMicros
Lead revenue is the total amount you made from products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total value you made from the sales of these products is shown under lead revenue. Example: Someone clicked on a Shopping ad for a hat then bought the same hat and a shirt. The hat is priced $10 and the shirt is priced $20. The lead revenue of this order is $10. This metric is only available if you report conversions with cart data. This metric is a monetary value and returned in the customer's currency by default. See the metrics_currency parameter at https://developers.google.com/search-ads/reporting/query/query-structure#parameters_clause
Declaration
[JsonProperty("leadRevenueMicros")]
public virtual long? LeadRevenueMicros { get; set; }Property Value
| Type | Description |
|---|---|
| long? |
LeadUnitsSold
Lead units sold is the total number of products sold as a result of advertising the same product. How it works: You report conversions with cart data for completed purchases on your website. If the ad that was interacted with before the purchase has an associated product (see Shopping Ads) then this product is considered the advertised product. Any product included in the order the customer places is a sold product. If the advertised and sold products match, then the total number of these products sold is shown under lead units sold. Example: Someone clicked on a Shopping ad for a hat then bought the same hat, a shirt and a jacket. The lead units sold in this order is 1. This metric is only available if you report conversions with cart data.
Declaration
[JsonProperty("leadUnitsSold")]
public virtual double? LeadUnitsSold { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
MobileFriendlyClicksPercentage
The percentage of mobile clicks that go to a mobile-friendly page.
Declaration
[JsonProperty("mobileFriendlyClicksPercentage")]
public virtual double? MobileFriendlyClicksPercentage { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
RawEventConversionMetrics
The raw event conversion metrics.
Declaration
[JsonProperty("rawEventConversionMetrics")]
public virtual IList<GoogleAdsSearchads360V0CommonValue> RawEventConversionMetrics { get; set; }Property Value
| Type | Description |
|---|---|
| IList<GoogleAdsSearchads360V0CommonValue> |
SearchAbsoluteTopImpressionShare
The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/sa360/answer/9566729 for details. Any value below 0.1 is reported as 0.0999.
Declaration
[JsonProperty("searchAbsoluteTopImpressionShare")]
public virtual double? SearchAbsoluteTopImpressionShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
SearchBudgetLostAbsoluteTopImpressionShare
The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Declaration
[JsonProperty("searchBudgetLostAbsoluteTopImpressionShare")]
public virtual double? SearchBudgetLostAbsoluteTopImpressionShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
SearchBudgetLostImpressionShare
The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Declaration
[JsonProperty("searchBudgetLostImpressionShare")]
public virtual double? SearchBudgetLostImpressionShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
SearchBudgetLostTopImpressionShare
The number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Declaration
[JsonProperty("searchBudgetLostTopImpressionShare")]
public virtual double? SearchBudgetLostTopImpressionShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
SearchClickShare
The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Declaration
[JsonProperty("searchClickShare")]
public virtual double? SearchClickShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
SearchExactMatchImpressionShare
The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Declaration
[JsonProperty("searchExactMatchImpressionShare")]
public virtual double? SearchExactMatchImpressionShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
SearchImpressionShare
The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999.
Declaration
[JsonProperty("searchImpressionShare")]
public virtual double? SearchImpressionShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
SearchRankLostAbsoluteTopImpressionShare
The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Declaration
[JsonProperty("searchRankLostAbsoluteTopImpressionShare")]
public virtual double? SearchRankLostAbsoluteTopImpressionShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
SearchRankLostImpressionShare
The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Declaration
[JsonProperty("searchRankLostImpressionShare")]
public virtual double? SearchRankLostImpressionShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
SearchRankLostTopImpressionShare
The number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Declaration
[JsonProperty("searchRankLostTopImpressionShare")]
public virtual double? SearchRankLostTopImpressionShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
SearchTopImpressionShare
The impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads. Note: Search top impression share is reported in the range of 0.1 to
- Any value below 0.1 is reported as 0.0999. Top ads are generally above the top organic results, although they may show below the top organic results on certain queries.
Declaration
[JsonProperty("searchTopImpressionShare")]
public virtual double? SearchTopImpressionShare { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
TopImpressionPercentage
The percent of your ad impressions that are shown adjacent to the top organic search results.
Declaration
[JsonProperty("topImpressionPercentage")]
public virtual double? TopImpressionPercentage { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ValuePerAllConversions
The value of all conversions divided by the number of all conversions.
Declaration
[JsonProperty("valuePerAllConversions")]
public virtual double? ValuePerAllConversions { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ValuePerAllConversionsByConversionDate
The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611.
Declaration
[JsonProperty("valuePerAllConversionsByConversionDate")]
public virtual double? ValuePerAllConversionsByConversionDate { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ValuePerConversion
The value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth.
Declaration
[JsonProperty("valuePerConversion")]
public virtual double? ValuePerConversion { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
ValuePerConversionsByConversionDate
Biddable conversions value by conversion date divided by biddable conversions by conversion date. Shows how much, on average, each of the biddable conversions is worth (by conversion date). When this column is selected with date, the values in date column means the conversion date.
Declaration
[JsonProperty("valuePerConversionsByConversionDate")]
public virtual double? ValuePerConversionsByConversionDate { get; set; }Property Value
| Type | Description |
|---|---|
| double? |
Visits
Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page.
Declaration
[JsonProperty("visits")]
public virtual double? Visits { get; set; }Property Value
| Type | Description |
|---|---|
| double? |