Class GoogleAdsSearchads360V23CommonTargetRoas

An automated bidding strategy that helps you maximize revenue while averaging a specific target return on ad spend (ROAS).

Inheritance

object

GoogleAdsSearchads360V23CommonTargetRoas

Implements

IDirectResponseSchema

Inherited Members

object.Equals(object)

object.Equals(object, object)

object.GetHashCode()

object.GetType()

object.MemberwiseClone()

object.ReferenceEquals(object, object)

object.ToString()

Namespace: Google.Apis.SA360.v23.Data

Assembly: Google.Apis.SA360.v23.dll

Syntax

public class GoogleAdsSearchads360V23CommonTargetRoas : IDirectResponseSchema

Properties

CpcBidCeilingMicros

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.

Declaration

[JsonProperty("cpcBidCeilingMicros")]
public virtual long? CpcBidCeilingMicros { get; set; }

Property Value

Type	Description
long?

CpcBidFloorMicros

Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. This should only be set for portfolio bid strategies.

Declaration

[JsonProperty("cpcBidFloorMicros")]
public virtual long? CpcBidFloorMicros { get; set; }

Property Value

Type	Description
long?

ETag

The ETag of the item.

Declaration

public virtual string ETag { get; set; }

Property Value

Type	Description
string

TargetRoas

Required. The chosen revenue (based on conversion data) per unit of spend. Value must be between 0.01 and 1000.0, inclusive.

Declaration

[JsonProperty("targetRoas")]
public virtual double? TargetRoas { get; set; }

Property Value

Type	Description
double?

TargetRoasTolerancePercentMillis

The percent of ROAS(return on advertising spend) degradation tolerance allowed to increase traffic diversity and conversion volume, specified in millis (for example, 10,000 = 10%). A value of 10,000 means that the advertiser can expect ROAS degradation of up to 10% of the specified target ROAS. This field is only mutable for portfolio bidding strategies.

Declaration

[JsonProperty("targetRoasTolerancePercentMillis")]
public virtual long? TargetRoasTolerancePercentMillis { get; set; }

Property Value

Type	Description
long?

Implements

IDirectResponseSchema