Class GoogleAdsSearchads360V23ServicesRateMetrics

Average rate metrics. Metrics that represent monetary values are returned in USD by default, if unspecified in the request.

Inheritance

object

GoogleAdsSearchads360V23ServicesRateMetrics

Implements

IDirectResponseSchema

Inherited Members

object.Equals(object)

object.Equals(object, object)

object.GetHashCode()

object.GetType()

object.MemberwiseClone()

object.ReferenceEquals(object, object)

object.ToString()

Namespace: Google.Apis.SA360.v23.Data

Assembly: Google.Apis.SA360.v23.dll

Syntax

public class GoogleAdsSearchads360V23ServicesRateMetrics : IDirectResponseSchema

Properties

ActiveViewViewability

The percentage of time when your ad appeared on an Active View enabled site (measurable impressions) and was viewable (viewable impressions).

Declaration

[JsonProperty("activeViewViewability")]
public virtual double? ActiveViewViewability { get; set; }

Property Value

Type	Description
double?

AverageActiveViewCpm

Average cost-per-thousand viewable impressions.

Declaration

[JsonProperty("averageActiveViewCpm")]
public virtual double? AverageActiveViewCpm { get; set; }

Property Value

Type	Description
double?

AverageCpc

The average cost-per-click (CPC) is defined by the total cost of all clicks divided by the total number of clicks received.

Declaration

[JsonProperty("averageCpc")]
public virtual double? AverageCpc { get; set; }

Property Value

Type	Description
double?

AverageCpe

The average cost-per-engagement (CPE) is defined by the total cost of all ad engagements divided by the total number of ad engagements.

Declaration

[JsonProperty("averageCpe")]
public virtual double? AverageCpe { get; set; }

Property Value

Type	Description
double?

AverageCpi

The average cost-per-interaction (CPI) is defined by the total cost of all interactions divided by the total number of interactions.

Declaration

[JsonProperty("averageCpi")]
public virtual double? AverageCpi { get; set; }

Property Value

Type	Description
double?

AverageCpm

Average cost-per-thousand impressions (CPM).

Declaration

[JsonProperty("averageCpm")]
public virtual double? AverageCpm { get; set; }

Property Value

Type	Description
double?

ClickThroughRate

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).

Declaration

[JsonProperty("clickThroughRate")]
public virtual double? ClickThroughRate { get; set; }

Property Value

Type	Description
double?

ETag

The ETag of the item.

Declaration

public virtual string ETag { get; set; }

Property Value

Type	Description
string

EngagementRate

How often people engage with your ad after it's shown to them. This is the number of ad expansions divided by the number of times your ad is shown.

Declaration

[JsonProperty("engagementRate")]
public virtual double? EngagementRate { get; set; }

Property Value

Type	Description
double?

InteractionRate

How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown.

Declaration

[JsonProperty("interactionRate")]
public virtual double? InteractionRate { get; set; }

Property Value

Type	Description
double?

TrueviewAverageCpv

The average TrueView cost-per-view (CPV) is defined by the total cost of all ad TrueView views divided by the number of TrueView views.

Declaration

[JsonProperty("trueviewAverageCpv")]
public virtual double? TrueviewAverageCpv { get; set; }

Property Value

Type	Description
double?

TrueviewViewRate

Number of completed TrueView views divided by the number of impressions.

Declaration

[JsonProperty("trueviewViewRate")]
public virtual double? TrueviewViewRate { get; set; }

Property Value

Type	Description
double?

VideoCompletionP100Rate

Percentage of impressions where the viewer watched all of your video.

Declaration

[JsonProperty("videoCompletionP100Rate")]
public virtual double? VideoCompletionP100Rate { get; set; }

Property Value

Type	Description
double?

VideoCompletionP25Rate

Percentage of impressions where the viewer watched 25% of your video.

Declaration

[JsonProperty("videoCompletionP25Rate")]
public virtual double? VideoCompletionP25Rate { get; set; }

Property Value

Type	Description
double?

VideoCompletionP50Rate

Percentage of impressions where the viewer watched 50% of your video.

Declaration

[JsonProperty("videoCompletionP50Rate")]
public virtual double? VideoCompletionP50Rate { get; set; }

Property Value

Type	Description
double?

VideoCompletionP75Rate

Percentage of impressions where the viewer watched 75% of your video.

Declaration

[JsonProperty("videoCompletionP75Rate")]
public virtual double? VideoCompletionP75Rate { get; set; }

Property Value

Type	Description
double?

Implements

IDirectResponseSchema