Class: Google::Apis::DisplayvideoV3::PerformanceGoalBidStrategy

Inherits:
Object
  • Object
show all
Includes:
Core::Hashable, Core::JsonObjectSupport
Defined in:
lib/google/apis/displayvideo_v3/classes.rb,
lib/google/apis/displayvideo_v3/representations.rb,
lib/google/apis/displayvideo_v3/representations.rb

Overview

A strategy that automatically adjusts the bid to meet or beat a specified performance goal.

Instance Attribute Summary collapse

Instance Method Summary collapse

Constructor Details

#initialize(**args) ⇒ PerformanceGoalBidStrategy

Returns a new instance of PerformanceGoalBidStrategy.



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# File 'lib/google/apis/displayvideo_v3/classes.rb', line 10602

def initialize(**args)
   update!(**args)
end

Instance Attribute Details

#custom_bidding_algorithm_id ⇒ Fixnum

The ID of the Custom Bidding Algorithm used by this strategy. Only applicable when performance_goal_type is set to BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CUSTOM_ALGO. Corresponds to the JSON property customBiddingAlgorithmId

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/displayvideo_v3/classes.rb', line 10559

def custom_bidding_algorithm_id
  @custom_bidding_algorithm_id
end

#max_average_cpm_bid_amount_micros ⇒ Fixnum

The maximum average CPM that may be bid, in micros of the advertiser's currency. Must be greater than or equal to a billable unit of the given currency. Not applicable when performance_goal_type is set to BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM. For example, 1500000 represents 1.5 standard units of the currency. Corresponds to the JSON property maxAverageCpmBidAmountMicros

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/displayvideo_v3/classes.rb', line 10568

def max_average_cpm_bid_amount_micros
  @max_average_cpm_bid_amount_micros
end

#performance_goal_amount_micros ⇒ Fixnum

Required. The performance goal the bidding strategy will attempt to meet or beat, in micros of the advertiser's currency or in micro of the ROAS (Return On Advertising Spend) value which is also based on advertiser's currency. Must be greater than or equal to a billable unit of the given currency and smaller or equal to upper bounds. Each performance_goal_type has its upper bound: * when performance_goal_type is BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA, upper bound is 10000.00 USD. * when performance_goal_type is BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC, upper bound is 1000.00 USD. * when performance_goal_type is BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM, upper bound is 1000.00 USD. * when performance_goal_type is BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CUSTOM_ALGO, upper bound is 1000.00 and lower bound is 0.01. Example: If set to BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM, the bid price will be based on the probability that each available impression will be viewable. For example, if viewable CPM target is $2 and an impression is 40% likely to be viewable, the bid price will be $0.80 CPM (40% of $2). For example, 1500000 represents 1.5 standard units of the currency or ROAS value. Corresponds to the JSON property performanceGoalAmountMicros

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/displayvideo_v3/classes.rb', line 10590

def performance_goal_amount_micros
  @performance_goal_amount_micros
end

#performance_goal_type ⇒ String

Required. The type of the performance goal that the bidding strategy will try to meet or beat. For line item level usage, the value must be one of: * BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPA * BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CPC * BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_VIEWABLE_CPM * BIDDING_STRATEGY_PERFORMANCE_GOAL_TYPE_CUSTOM_ALGO. Corresponds to the JSON property performanceGoalType

Returns:

  • (String) 


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# File 'lib/google/apis/displayvideo_v3/classes.rb', line 10600

def performance_goal_type
  @performance_goal_type
end

Instance Method Details

#update!(**args) ⇒ Object

Update properties of this object



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# File 'lib/google/apis/displayvideo_v3/classes.rb', line 10607

def update!(**args)
  @custom_bidding_algorithm_id = args[:custom_bidding_algorithm_id] if args.key?(:custom_bidding_algorithm_id)
  @max_average_cpm_bid_amount_micros = args[:max_average_cpm_bid_amount_micros] if args.key?(:max_average_cpm_bid_amount_micros)
  @performance_goal_amount_micros = args[:performance_goal_amount_micros] if args.key?(:performance_goal_amount_micros)
  @performance_goal_type = args[:performance_goal_type] if args.key?(:performance_goal_type)
end