Class: Google::Apis::Searchads360V0::GoogleAdsSearchads360V0CommonMaximizeConversionValue

Inherits:
Object
  • Object
show all
Includes:
Core::Hashable, Core::JsonObjectSupport
Defined in:
lib/google/apis/searchads360_v0/classes.rb,
lib/google/apis/searchads360_v0/representations.rb,
lib/google/apis/searchads360_v0/representations.rb

Overview

An automated bidding strategy to help get the most conversion value for your campaigns while spending your budget.

Instance Attribute Summary collapse

Instance Method Summary collapse

Constructor Details

#initialize(**args) ⇒ GoogleAdsSearchads360V0CommonMaximizeConversionValue

Returns a new instance of GoogleAdsSearchads360V0CommonMaximizeConversionValue.



604
605
606
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 604

def initialize(**args)
   update!(**args)
end

Instance Attribute Details

#cpc_bid_ceiling_micros ⇒ Fixnum

Maximum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. Corresponds to the JSON property cpcBidCeilingMicros

Returns:

  • (Fixnum) 


586
587
588
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 586

def cpc_bid_ceiling_micros
  @cpc_bid_ceiling_micros
end

#cpc_bid_floor_micros ⇒ Fixnum

Minimum bid limit that can be set by the bid strategy. The limit applies to all keywords managed by the strategy. Mutable for portfolio bidding strategies only. Corresponds to the JSON property cpcBidFloorMicros

Returns:

  • (Fixnum) 


593
594
595
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 593

def cpc_bid_floor_micros
  @cpc_bid_floor_micros
end

#target_roas ⇒ Float

The target return on ad spend (ROAS) option. If set, the bid strategy will maximize revenue while averaging the target return on ad spend. If the target ROAS is high, the bid strategy may not be able to spend the full budget. If the target ROAS is not set, the bid strategy will aim to achieve the highest possible ROAS for the budget. Corresponds to the JSON property targetRoas

Returns:

  • (Float) 


602
603
604
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 602

def target_roas
  @target_roas
end

Instance Method Details

#update!(**args) ⇒ Object

Update properties of this object



609
610
611
612
613
 
# File 'lib/google/apis/searchads360_v0/classes.rb', line 609

def update!(**args)
  @cpc_bid_ceiling_micros = args[:cpc_bid_ceiling_micros] if args.key?(:cpc_bid_ceiling_micros)
  @cpc_bid_floor_micros = args[:cpc_bid_floor_micros] if args.key?(:cpc_bid_floor_micros)
  @target_roas = args[:target_roas] if args.key?(:target_roas)
end