Class: Google::Apis::Searchads360V0::GoogleAdsSearchads360V0CommonMetrics
- Inherits:
-
Object
- Object
- Google::Apis::Searchads360V0::GoogleAdsSearchads360V0CommonMetrics
- Includes:
- Core::Hashable, Core::JsonObjectSupport
- Defined in:
- lib/google/apis/searchads360_v0/classes.rb,
lib/google/apis/searchads360_v0/representations.rb,
lib/google/apis/searchads360_v0/representations.rb
Overview
Metrics data.
Instance Attribute Summary collapse
-
#absolute_top_impression_percentage ⇒ Float
Search absolute top impression share is the percentage of your Search ad impressions that are shown in the most prominent Search position.
-
#all_conversions ⇒ Float
The total number of conversions.
-
#all_conversions_by_conversion_date ⇒ Float
The total number of conversions.
-
#all_conversions_from_click_to_call ⇒ Float
The number of times people clicked the "Call" button to call a store during or after clicking an ad.
-
#all_conversions_from_directions ⇒ Float
The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad.
-
#all_conversions_from_interactions_rate ⇒ Float
All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions.
-
#all_conversions_from_interactions_value_per_interaction ⇒ Float
The value of all conversions from interactions divided by the total number of interactions.
-
#all_conversions_from_menu ⇒ Float
The number of times people clicked a link to view a store's menu after clicking an ad.
-
#all_conversions_from_order ⇒ Float
The number of times people placed an order at a store after clicking an ad.
-
#all_conversions_from_other_engagement ⇒ Float
The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad.
-
#all_conversions_from_store_visit ⇒ Float
Estimated number of times people visited a store after clicking an ad.
-
#all_conversions_from_store_website ⇒ Float
The number of times that people were taken to a store's URL after clicking an ad.
-
#all_conversions_value ⇒ Float
The value of all conversions.
-
#all_conversions_value_by_conversion_date ⇒ Float
The value of all conversions.
-
#all_conversions_value_per_cost ⇒ Float
The value of all conversions divided by the total cost of ad interactions ( such as clicks for text ads or views for video ads).
-
#average_cost ⇒ Float
The average amount you pay per interaction.
-
#average_cpc ⇒ Float
The total cost of all clicks divided by the total number of clicks received.
-
#average_cpm ⇒ Float
Average cost-per-thousand impressions (CPM).
-
#average_quality_score ⇒ Float
The average quality score.
-
#clicks ⇒ Fixnum
The number of clicks.
-
#client_account_conversions ⇒ Float
The number of client account conversions.
-
#client_account_conversions_value ⇒ Float
The value of client account conversions.
-
#client_account_cross_sell_cost_of_goods_sold_micros ⇒ Fixnum
Client account cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product.
-
#client_account_cross_sell_gross_profit_micros ⇒ Fixnum
Client account cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold ( COGS).
-
#client_account_cross_sell_revenue_micros ⇒ Fixnum
Client account cross-sell revenue is the total amount you made from products sold as a result of advertising a different product.
-
#client_account_cross_sell_units_sold ⇒ Float
Client account cross-sell units sold is the total number of products sold as a result of advertising a different product.
-
#client_account_lead_cost_of_goods_sold_micros ⇒ Fixnum
Client account lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product.
-
#client_account_lead_gross_profit_micros ⇒ Fixnum
Client account lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS).
-
#client_account_lead_revenue_micros ⇒ Fixnum
Client account lead revenue is the total amount you made from products sold as a result of advertising the same product.
-
#client_account_lead_units_sold ⇒ Float
Client account lead units sold is the total number of products sold as a result of advertising the same product.
-
#client_account_view_through_conversions ⇒ Fixnum
The total number of view-through conversions.
-
#content_budget_lost_impression_share ⇒ Float
The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low.
-
#content_impression_share ⇒ Float
The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive.
-
#content_rank_lost_impression_share ⇒ Float
The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank.
-
#conversion_custom_metrics ⇒ Array<Google::Apis::Searchads360V0::GoogleAdsSearchads360V0CommonValue>
The conversion custom metrics.
-
#conversions ⇒ Float
The number of conversions.
-
#conversions_by_conversion_date ⇒ Float
The sum of conversions by conversion date for biddable conversion types.
-
#conversions_from_interactions_rate ⇒ Float
Average biddable conversions (from interaction) per conversion eligible interaction.
-
#conversions_from_interactions_value_per_interaction ⇒ Float
The value of conversions from interactions divided by the number of ad interactions.
-
#conversions_value ⇒ Float
The sum of conversion values for the conversions included in the "conversions" field.
-
#conversions_value_by_conversion_date ⇒ Float
The sum of biddable conversions value by conversion date.
-
#conversions_value_per_cost ⇒ Float
The value of biddable conversion divided by the total cost of conversion eligible interactions.
-
#cost_micros ⇒ Fixnum
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
-
#cost_per_all_conversions ⇒ Float
The cost of ad interactions divided by all conversions.
-
#cost_per_conversion ⇒ Float
Average conversion eligible cost per biddable conversion.
-
#cost_per_current_model_attributed_conversion ⇒ Float
The cost of ad interactions divided by current model attributed conversions.
-
#cross_device_conversions ⇒ Float
Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser.
-
#cross_device_conversions_by_conversion_date ⇒ Float
The number of cross-device conversions by conversion date.
-
#cross_device_conversions_value ⇒ Float
The sum of the value of cross-device conversions.
-
#cross_device_conversions_value_by_conversion_date ⇒ Float
The sum of cross-device conversions value by conversion date.
-
#cross_sell_cost_of_goods_sold_micros ⇒ Fixnum
Cross-sell cost of goods sold (COGS) is the total cost of products sold as a result of advertising a different product.
-
#cross_sell_gross_profit_micros ⇒ Fixnum
Cross-sell gross profit is the profit you made from products sold as a result of advertising a different product, minus cost of goods sold (COGS).
-
#cross_sell_revenue_micros ⇒ Fixnum
Cross-sell revenue is the total amount you made from products sold as a result of advertising a different product.
-
#cross_sell_units_sold ⇒ Float
Cross-sell units sold is the total number of products sold as a result of advertising a different product.
-
#ctr ⇒ Float
The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions).
-
#general_invalid_click_rate ⇒ Float
The percentage of clicks that have been filtered out of your total number of clicks (filtered + non-filtered clicks) due to being general invalid clicks.
-
#general_invalid_clicks ⇒ Fixnum
Number of general invalid clicks.
-
#historical_creative_quality_score ⇒ String
The creative historical quality score.
-
#historical_landing_page_quality_score ⇒ String
The quality of historical landing page experience.
-
#historical_quality_score ⇒ Fixnum
The historical quality score.
-
#historical_search_predicted_ctr ⇒ String
The historical search predicted click through rate (CTR).
-
#impressions ⇒ Fixnum
Count of how often your ad has appeared on a search results page or website on the Google Network.
-
#interaction_event_types ⇒ Array<String>
The types of payable and free interactions.
-
#interaction_rate ⇒ Float
How often people interact with your ad after it is shown to them.
-
#interactions ⇒ Fixnum
The number of interactions.
-
#invalid_click_rate ⇒ Float
The percentage of clicks filtered out of your total number of clicks (filtered + non-filtered clicks) during the reporting period.
-
#invalid_clicks ⇒ Fixnum
Number of clicks Google considers illegitimate and doesn't charge you for.
-
#lead_cost_of_goods_sold_micros ⇒ Fixnum
Lead cost of goods sold (COGS) is the total cost of products sold as a result of advertising the same product.
-
#lead_gross_profit_micros ⇒ Fixnum
Lead gross profit is the profit you made from products sold as a result of advertising the same product, minus cost of goods sold (COGS).
-
#lead_revenue_micros ⇒ Fixnum
Lead revenue is the total amount you made from products sold as a result of advertising the same product.
-
#lead_units_sold ⇒ Float
Lead units sold is the total number of products sold as a result of advertising the same product.
-
#mobile_friendly_clicks_percentage ⇒ Float
The percentage of mobile clicks that go to a mobile-friendly page.
-
#raw_event_conversion_metrics ⇒ Array<Google::Apis::Searchads360V0::GoogleAdsSearchads360V0CommonValue>
The raw event conversion metrics.
-
#search_absolute_top_impression_share ⇒ Float
The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position.
-
#search_budget_lost_absolute_top_impression_share ⇒ Float
The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to a low budget.
-
#search_budget_lost_impression_share ⇒ Float
The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low.
-
#search_budget_lost_top_impression_share ⇒ Float
The number estimating how often your ad didn't show adjacent to the top organic search results due to a low budget.
-
#search_click_share ⇒ Float
The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive.
-
#search_exact_match_impression_share ⇒ Float
The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types.
-
#search_impression_share ⇒ Float
The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive.
-
#search_rank_lost_absolute_top_impression_share ⇒ Float
The number estimating how often your ad wasn't the very first ad among the top ads in the search results due to poor Ad Rank.
-
#search_rank_lost_impression_share ⇒ Float
The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank.
-
#search_rank_lost_top_impression_share ⇒ Float
The number estimating how often your ad didn't show adjacent to the top organic search results due to poor Ad Rank.
-
#search_top_impression_share ⇒ Float
The impressions you've received among the top ads compared to the estimated number of impressions you were eligible to receive among the top ads.
-
#top_impression_percentage ⇒ Float
The percent of your ad impressions that are shown adjacent to the top organic search results.
-
#value_per_all_conversions ⇒ Float
The value of all conversions divided by the number of all conversions.
-
#value_per_all_conversions_by_conversion_date ⇒ Float
The value of all conversions divided by the number of all conversions.
-
#value_per_conversion ⇒ Float
The value of biddable conversion divided by the number of biddable conversions.
-
#value_per_conversions_by_conversion_date ⇒ Float
Biddable conversions value by conversion date divided by biddable conversions by conversion date.
-
#visits ⇒ Float
Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page.
Instance Method Summary collapse
-
#initialize(**args) ⇒ GoogleAdsSearchads360V0CommonMetrics
constructor
A new instance of GoogleAdsSearchads360V0CommonMetrics.
-
#update!(**args) ⇒ Object
Update properties of this object.
Constructor Details
#initialize(**args) ⇒ GoogleAdsSearchads360V0CommonMetrics
Returns a new instance of GoogleAdsSearchads360V0CommonMetrics.
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1468 def initialize(**args) update!(**args) end |
Instance Attribute Details
#absolute_top_impression_percentage ⇒ Float
Search absolute top impression share is the percentage of your Search ad
impressions that are shown in the most prominent Search position.
Corresponds to the JSON property absoluteTopImpressionPercentage
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 684 def absolute_top_impression_percentage @absolute_top_impression_percentage end |
#all_conversions ⇒ Float
The total number of conversions. This includes all conversions regardless of
the value of include_in_conversions_metric.
Corresponds to the JSON property allConversions
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 690 def all_conversions @all_conversions end |
#all_conversions_by_conversion_date ⇒ Float
The total number of conversions. This includes all conversions regardless of
the value of include_in_conversions_metric. When this column is selected with
date, the values in date column means the conversion date. Details for the
by_conversion_date columns are available at https://support.google.com/sa360/
answer/9250611.
Corresponds to the JSON property allConversionsByConversionDate
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 699 def all_conversions_by_conversion_date @all_conversions_by_conversion_date end |
#all_conversions_from_click_to_call ⇒ Float
The number of times people clicked the "Call" button to call a store during or
after clicking an ad. This number doesn't include whether or not calls were
connected, or the duration of any calls. This metric applies to feed items
only.
Corresponds to the JSON property allConversionsFromClickToCall
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 707 def all_conversions_from_click_to_call @all_conversions_from_click_to_call end |
#all_conversions_from_directions ⇒ Float
The number of times people clicked a "Get directions" button to navigate to a
store after clicking an ad. This metric applies to feed items only.
Corresponds to the JSON property allConversionsFromDirections
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 713 def all_conversions_from_directions @all_conversions_from_directions end |
#all_conversions_from_interactions_rate ⇒ Float
All conversions from interactions (as oppose to view through conversions)
divided by the number of ad interactions.
Corresponds to the JSON property allConversionsFromInteractionsRate
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 719 def all_conversions_from_interactions_rate @all_conversions_from_interactions_rate end |
#all_conversions_from_interactions_value_per_interaction ⇒ Float
The value of all conversions from interactions divided by the total number of
interactions.
Corresponds to the JSON property allConversionsFromInteractionsValuePerInteraction
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 725 def all_conversions_from_interactions_value_per_interaction @all_conversions_from_interactions_value_per_interaction end |
#all_conversions_from_menu ⇒ Float
The number of times people clicked a link to view a store's menu after
clicking an ad. This metric applies to feed items only.
Corresponds to the JSON property allConversionsFromMenu
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 731 def @all_conversions_from_menu end |
#all_conversions_from_order ⇒ Float
The number of times people placed an order at a store after clicking an ad.
This metric applies to feed items only.
Corresponds to the JSON property allConversionsFromOrder
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 737 def all_conversions_from_order @all_conversions_from_order end |
#all_conversions_from_other_engagement ⇒ Float
The number of other conversions (for example, posting a review or saving a
location for a store) that occurred after people clicked an ad. This metric
applies to feed items only.
Corresponds to the JSON property allConversionsFromOtherEngagement
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 744 def all_conversions_from_other_engagement @all_conversions_from_other_engagement end |
#all_conversions_from_store_visit ⇒ Float
Estimated number of times people visited a store after clicking an ad. This
metric applies to feed items only.
Corresponds to the JSON property allConversionsFromStoreVisit
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 750 def all_conversions_from_store_visit @all_conversions_from_store_visit end |
#all_conversions_from_store_website ⇒ Float
The number of times that people were taken to a store's URL after clicking an
ad. This metric applies to feed items only.
Corresponds to the JSON property allConversionsFromStoreWebsite
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 756 def all_conversions_from_store_website @all_conversions_from_store_website end |
#all_conversions_value ⇒ Float
The value of all conversions.
Corresponds to the JSON property allConversionsValue
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 761 def all_conversions_value @all_conversions_value end |
#all_conversions_value_by_conversion_date ⇒ Float
The value of all conversions. When this column is selected with date, the
values in date column means the conversion date. Details for the
by_conversion_date columns are available at https://support.google.com/sa360/
answer/9250611.
Corresponds to the JSON property allConversionsValueByConversionDate
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 769 def all_conversions_value_by_conversion_date @all_conversions_value_by_conversion_date end |
#all_conversions_value_per_cost ⇒ Float
The value of all conversions divided by the total cost of ad interactions (
such as clicks for text ads or views for video ads).
Corresponds to the JSON property allConversionsValuePerCost
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 775 def all_conversions_value_per_cost @all_conversions_value_per_cost end |
#average_cost ⇒ Float
The average amount you pay per interaction. This amount is the total cost of
your ads divided by the total number of interactions.
Corresponds to the JSON property averageCost
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 781 def average_cost @average_cost end |
#average_cpc ⇒ Float
The total cost of all clicks divided by the total number of clicks received.
This metric is a monetary value and returned in the customer's currency by
default. See the metrics_currency parameter at https://developers.google.com/
search-ads/reporting/query/query-structure#parameters_clause
Corresponds to the JSON property averageCpc
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 789 def average_cpc @average_cpc end |
#average_cpm ⇒ Float
Average cost-per-thousand impressions (CPM). This metric is a monetary value
and returned in the customer's currency by default. See the metrics_currency
parameter at https://developers.google.com/search-ads/reporting/query/query-
structure#parameters_clause
Corresponds to the JSON property averageCpm
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 797 def average_cpm @average_cpm end |
#average_quality_score ⇒ Float
The average quality score.
Corresponds to the JSON property averageQualityScore
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 802 def average_quality_score @average_quality_score end |
#clicks ⇒ Fixnum
The number of clicks.
Corresponds to the JSON property clicks
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 807 def clicks @clicks end |
#client_account_conversions ⇒ Float
The number of client account conversions. This only includes conversion
actions which include_in_client_account_conversions_metric attribute is set to
true. If you use conversion-based bidding, your bid strategies will optimize
for these conversions.
Corresponds to the JSON property clientAccountConversions
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 815 def client_account_conversions @client_account_conversions end |
#client_account_conversions_value ⇒ Float
The value of client account conversions. This only includes conversion actions
which include_in_client_account_conversions_metric attribute is set to true.
If you use conversion-based bidding, your bid strategies will optimize for
these conversions.
Corresponds to the JSON property clientAccountConversionsValue
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 823 def client_account_conversions_value @client_account_conversions_value end |
#client_account_cross_sell_cost_of_goods_sold_micros ⇒ Fixnum
Client account cross-sell cost of goods sold (COGS) is the total cost of
products sold as a result of advertising a different product. How it works:
You report conversions with cart data for completed purchases on your website.
If the ad that was interacted with before the purchase has an associated
product (see Shopping Ads) then this product is considered the advertised
product. Any product included in the order the customer places is a sold
product. If these products don't match then this is considered cross-sell.
Cross-sell cost of goods sold is the total cost of the products sold that
weren't advertised. Example: Someone clicked on a Shopping ad for a hat then
bought the same hat and a shirt. The hat has a cost of goods sold value of $3,
the shirt has a cost of goods sold value of $5. The cross-sell cost of goods
sold for this order is $5. This metric is only available if you report
conversions with cart data. This metric is a monetary value and returned in
the customer's currency by default. See the metrics_currency parameter at
https://developers.google.com/search-ads/reporting/query/query-structure#
parameters_clause
Corresponds to the JSON property clientAccountCrossSellCostOfGoodsSoldMicros
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 843 def client_account_cross_sell_cost_of_goods_sold_micros @client_account_cross_sell_cost_of_goods_sold_micros end |
#client_account_cross_sell_gross_profit_micros ⇒ Fixnum
Client account cross-sell gross profit is the profit you made from products
sold as a result of advertising a different product, minus cost of goods sold (
COGS). How it works: You report conversions with cart data for completed
purchases on your website. If the ad that was interacted with before the
purchase has an associated product (see Shopping Ads) then this product is
considered the advertised product. Any product included in the purchase is a
sold product. If these products don't match then this is considered cross-sell.
Cross-sell gross profit is the revenue you made from cross-sell attributed to
your ads minus the cost of the goods sold. Example: Someone clicked on a
Shopping ad for a hat then bought the same hat and a shirt. The shirt is
priced $20 and has a cost of goods sold value of $5. The cross-sell gross
profit of this order is $15 = $20 - $5. This metric is only available if you
report conversions with cart data. This metric is a monetary value and
returned in the customer's currency by default. See the metrics_currency
parameter at https://developers.google.com/search-ads/reporting/query/query-
structure#parameters_clause
Corresponds to the JSON property clientAccountCrossSellGrossProfitMicros
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 863 def client_account_cross_sell_gross_profit_micros @client_account_cross_sell_gross_profit_micros end |
#client_account_cross_sell_revenue_micros ⇒ Fixnum
Client account cross-sell revenue is the total amount you made from products
sold as a result of advertising a different product. How it works: You report
conversions with cart data for completed purchases on your website. If the ad
that was interacted with before the purchase has an associated product (see
Shopping Ads) then this product is considered the advertised product. Any
product included in the order the customer places is a sold product. If these
products don't match then this is considered cross-sell. Cross-sell revenue is
the total value you made from cross-sell attributed to your ads. Example:
Someone clicked on a Shopping ad for a hat then bought the same hat and a
shirt. The hat is priced $10 and the shirt is priced $20. The cross-sell
revenue of this order is $20. This metric is only available if you report
conversions with cart data. This metric is a monetary value and returned in
the customer's currency by default. See the metrics_currency parameter at
https://developers.google.com/search-ads/reporting/query/query-structure#
parameters_clause
Corresponds to the JSON property clientAccountCrossSellRevenueMicros
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 882 def client_account_cross_sell_revenue_micros @client_account_cross_sell_revenue_micros end |
#client_account_cross_sell_units_sold ⇒ Float
Client account cross-sell units sold is the total number of products sold as a
result of advertising a different product. How it works: You report
conversions with cart data for completed purchases on your website. If the ad
that was interacted with before the purchase has an associated product (see
Shopping Ads) then this product is considered the advertised product. Any
product included in the order the customer places is a sold product. If these
products don't match then this is considered cross-sell. Cross-sell units sold
is the total number of cross-sold products from all orders attributed to your
ads. Example: Someone clicked on a Shopping ad for a hat then bought the same
hat, a shirt and a jacket. The cross-sell units sold in this order is 2. This
metric is only available if you report conversions with cart data.
Corresponds to the JSON property clientAccountCrossSellUnitsSold
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 897 def client_account_cross_sell_units_sold @client_account_cross_sell_units_sold end |
#client_account_lead_cost_of_goods_sold_micros ⇒ Fixnum
Client account lead cost of goods sold (COGS) is the total cost of products
sold as a result of advertising the same product. How it works: You report
conversions with cart data for completed purchases on your website. If the ad
that was interacted with has an associated product (see Shopping Ads) then
this product is considered the advertised product. Any product included in the
order the customer places is a sold product. If the advertised and sold
products match, then the cost of these goods is counted under lead cost of
goods sold. Example: Someone clicked on a Shopping ad for a hat then bought
the same hat and a shirt. The hat has a cost of goods sold value of $3, the
shirt has a cost of goods sold value of $5. The lead cost of goods sold for
this order is $3. This metric is only available if you report conversions with
cart data. This metric is a monetary value and returned in the customer's
currency by default. See the metrics_currency parameter at https://developers.
google.com/search-ads/reporting/query/query-structure#parameters_clause
Corresponds to the JSON property clientAccountLeadCostOfGoodsSoldMicros
915 916 917 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 915 def client_account_lead_cost_of_goods_sold_micros @client_account_lead_cost_of_goods_sold_micros end |
#client_account_lead_gross_profit_micros ⇒ Fixnum
Client account lead gross profit is the profit you made from products sold as
a result of advertising the same product, minus cost of goods sold (COGS). How
it works: You report conversions with cart data for completed purchases on
your website. If the ad that was interacted with before the purchase has an
associated product (see Shopping Ads) then this product is considered the
advertised product. Any product included in the order the customer places is a
sold product. If the advertised and sold products match, then the revenue you
made from these sales minus the cost of goods sold is your lead gross profit.
Example: Someone clicked on a Shopping ad for a hat then bought the same hat
and a shirt. The hat is priced $10 and has a cost of goods sold value of $3.
The lead gross profit of this order is $7 = $10 - $3. This metric is only
available if you report conversions with cart data. This metric is a monetary
value and returned in the customer's currency by default. See the
metrics_currency parameter at https://developers.google.com/search-ads/
reporting/query/query-structure#parameters_clause
Corresponds to the JSON property clientAccountLeadGrossProfitMicros
934 935 936 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 934 def client_account_lead_gross_profit_micros @client_account_lead_gross_profit_micros end |
#client_account_lead_revenue_micros ⇒ Fixnum
Client account lead revenue is the total amount you made from products sold as
a result of advertising the same product. How it works: You report conversions
with cart data for completed purchases on your website. If the ad that was
interacted with before the purchase has an associated product (see Shopping
Ads) then this product is considered the advertised product. Any product
included in the order the customer places is a sold product. If the advertised
and sold products match, then the total value you made from the sales of these
products is shown under lead revenue. Example: Someone clicked on a Shopping
ad for a hat then bought the same hat and a shirt. The hat is priced $10 and
the shirt is priced $20. The lead revenue of this order is $10. This metric is
only available if you report conversions with cart data. This metric is a
monetary value and returned in the customer's currency by default. See the
metrics_currency parameter at https://developers.google.com/search-ads/
reporting/query/query-structure#parameters_clause
Corresponds to the JSON property clientAccountLeadRevenueMicros
952 953 954 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 952 def client_account_lead_revenue_micros @client_account_lead_revenue_micros end |
#client_account_lead_units_sold ⇒ Float
Client account lead units sold is the total number of products sold as a
result of advertising the same product. How it works: You report conversions
with cart data for completed purchases on your website. If the ad that was
interacted with before the purchase has an associated product (see Shopping
Ads) then this product is considered the advertised product. Any product
included in the order the customer places is a sold product. If the advertised
and sold products match, then the total number of these products sold is shown
under lead units sold. Example: Someone clicked on a Shopping ad for a hat
then bought the same hat, a shirt and a jacket. The lead units sold in this
order is 1. This metric is only available if you report conversions with cart
data.
Corresponds to the JSON property clientAccountLeadUnitsSold
967 968 969 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 967 def client_account_lead_units_sold @client_account_lead_units_sold end |
#client_account_view_through_conversions ⇒ Fixnum
The total number of view-through conversions. These happen when a customer
sees an image or rich media ad, then later completes a conversion on your site
without interacting with (for example, clicking on) another ad.
Corresponds to the JSON property clientAccountViewThroughConversions
974 975 976 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 974 def client_account_view_through_conversions @client_account_view_through_conversions end |
#content_budget_lost_impression_share ⇒ Float
The estimated percent of times that your ad was eligible to show on the
Display Network but didn't because your budget was too low. Note: Content
budget lost impression share is reported in the range of 0 to 0.9. Any value
above 0.9 is reported as 0.9001.
Corresponds to the JSON property contentBudgetLostImpressionShare
982 983 984 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 982 def content_budget_lost_impression_share @content_budget_lost_impression_share end |
#content_impression_share ⇒ Float
The impressions you've received on the Display Network divided by the
estimated number of impressions you were eligible to receive. Note: Content
impression share is reported in the range of 0.1 to 1. Any value below 0.1 is
reported as 0.0999.
Corresponds to the JSON property contentImpressionShare
990 991 992 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 990 def content_impression_share @content_impression_share end |
#content_rank_lost_impression_share ⇒ Float
The estimated percentage of impressions on the Display Network that your ads
didn't receive due to poor Ad Rank. Note: Content rank lost impression share
is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.
9001.
Corresponds to the JSON property contentRankLostImpressionShare
998 999 1000 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 998 def content_rank_lost_impression_share @content_rank_lost_impression_share end |
#conversion_custom_metrics ⇒ Array<Google::Apis::Searchads360V0::GoogleAdsSearchads360V0CommonValue>
The conversion custom metrics.
Corresponds to the JSON property conversionCustomMetrics
1003 1004 1005 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1003 def conversion_custom_metrics @conversion_custom_metrics end |
#conversions ⇒ Float
The number of conversions. This only includes conversion actions which
include_in_conversions_metric attribute is set to true. If you use conversion-
based bidding, your bid strategies will optimize for these conversions.
Corresponds to the JSON property conversions
1010 1011 1012 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1010 def conversions @conversions end |
#conversions_by_conversion_date ⇒ Float
The sum of conversions by conversion date for biddable conversion types. Can
be fractional due to attribution modeling. When this column is selected with
date, the values in date column means the conversion date.
Corresponds to the JSON property conversionsByConversionDate
1017 1018 1019 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1017 def conversions_by_conversion_date @conversions_by_conversion_date end |
#conversions_from_interactions_rate ⇒ Float
Average biddable conversions (from interaction) per conversion eligible
interaction. Shows how often, on average, an ad interaction leads to a
biddable conversion.
Corresponds to the JSON property conversionsFromInteractionsRate
1024 1025 1026 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1024 def conversions_from_interactions_rate @conversions_from_interactions_rate end |
#conversions_from_interactions_value_per_interaction ⇒ Float
The value of conversions from interactions divided by the number of ad
interactions. This only includes conversion actions which
include_in_conversions_metric attribute is set to true. If you use conversion-
based bidding, your bid strategies will optimize for these conversions.
Corresponds to the JSON property conversionsFromInteractionsValuePerInteraction
1032 1033 1034 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1032 def conversions_from_interactions_value_per_interaction @conversions_from_interactions_value_per_interaction end |
#conversions_value ⇒ Float
The sum of conversion values for the conversions included in the "conversions"
field. This metric is useful only if you entered a value for your conversion
actions.
Corresponds to the JSON property conversionsValue
1039 1040 1041 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1039 def conversions_value @conversions_value end |
#conversions_value_by_conversion_date ⇒ Float
The sum of biddable conversions value by conversion date. When this column is
selected with date, the values in date column means the conversion date.
Corresponds to the JSON property conversionsValueByConversionDate
1045 1046 1047 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1045 def conversions_value_by_conversion_date @conversions_value_by_conversion_date end |
#conversions_value_per_cost ⇒ Float
The value of biddable conversion divided by the total cost of conversion
eligible interactions.
Corresponds to the JSON property conversionsValuePerCost
1051 1052 1053 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1051 def conversions_value_per_cost @conversions_value_per_cost end |
#cost_micros ⇒ Fixnum
The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM)
costs during this period. This metric is a monetary value and returned in the
customer's currency by default. See the metrics_currency parameter at https://
developers.google.com/search-ads/reporting/query/query-structure#
parameters_clause
Corresponds to the JSON property costMicros
1060 1061 1062 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1060 def cost_micros @cost_micros end |
#cost_per_all_conversions ⇒ Float
The cost of ad interactions divided by all conversions.
Corresponds to the JSON property costPerAllConversions
1065 1066 1067 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1065 def cost_per_all_conversions @cost_per_all_conversions end |
#cost_per_conversion ⇒ Float
Average conversion eligible cost per biddable conversion.
Corresponds to the JSON property costPerConversion
1070 1071 1072 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1070 def cost_per_conversion @cost_per_conversion end |
#cost_per_current_model_attributed_conversion ⇒ Float
The cost of ad interactions divided by current model attributed conversions.
This only includes conversion actions which include_in_conversions_metric
attribute is set to true. If you use conversion-based bidding, your bid
strategies will optimize for these conversions.
Corresponds to the JSON property costPerCurrentModelAttributedConversion
1078 1079 1080 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1078 def cost_per_current_model_attributed_conversion @cost_per_current_model_attributed_conversion end |
#cross_device_conversions ⇒ Float
Conversions from when a customer clicks on an ad on one device, then converts
on a different device or browser. Cross-device conversions are already
included in all_conversions.
Corresponds to the JSON property crossDeviceConversions
1085 1086 1087 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1085 def cross_device_conversions @cross_device_conversions end |
#cross_device_conversions_by_conversion_date ⇒ Float
The number of cross-device conversions by conversion date. Details for the
by_conversion_date columns are available at https://support.google.com/sa360/
answer/9250611.
Corresponds to the JSON property crossDeviceConversionsByConversionDate
1092 1093 1094 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1092 def cross_device_conversions_by_conversion_date @cross_device_conversions_by_conversion_date end |
#cross_device_conversions_value ⇒ Float
The sum of the value of cross-device conversions.
Corresponds to the JSON property crossDeviceConversionsValue
1097 1098 1099 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1097 def cross_device_conversions_value @cross_device_conversions_value end |
#cross_device_conversions_value_by_conversion_date ⇒ Float
The sum of cross-device conversions value by conversion date. Details for the
by_conversion_date columns are available at https://support.google.com/sa360/
answer/9250611.
Corresponds to the JSON property crossDeviceConversionsValueByConversionDate
1104 1105 1106 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1104 def cross_device_conversions_value_by_conversion_date @cross_device_conversions_value_by_conversion_date end |
#cross_sell_cost_of_goods_sold_micros ⇒ Fixnum
Cross-sell cost of goods sold (COGS) is the total cost of products sold as a
result of advertising a different product. How it works: You report
conversions with cart data for completed purchases on your website. If the ad
that was interacted with before the purchase has an associated product (see
Shopping Ads) then this product is considered the advertised product. Any
product included in the order the customer places is a sold product. If these
products don't match then this is considered cross-sell. Cross-sell cost of
goods sold is the total cost of the products sold that weren't advertised.
Example: Someone clicked on a Shopping ad for a hat then bought the same hat
and a shirt. The hat has a cost of goods sold value of $3, the shirt has a
cost of goods sold value of $5. The cross-sell cost of goods sold for this
order is $5. This metric is only available if you report conversions with cart
data. This metric is a monetary value and returned in the customer's currency
by default. See the metrics_currency parameter at https://developers.google.
com/search-ads/reporting/query/query-structure#parameters_clause
Corresponds to the JSON property crossSellCostOfGoodsSoldMicros
1123 1124 1125 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1123 def cross_sell_cost_of_goods_sold_micros @cross_sell_cost_of_goods_sold_micros end |
#cross_sell_gross_profit_micros ⇒ Fixnum
Cross-sell gross profit is the profit you made from products sold as a result
of advertising a different product, minus cost of goods sold (COGS). How it
works: You report conversions with cart data for completed purchases on your
website. If the ad that was interacted with before the purchase has an
associated product (see Shopping Ads) then this product is considered the
advertised product. Any product included in the purchase is a sold product. If
these products don't match then this is considered cross-sell. Cross-sell
gross profit is the revenue you made from cross-sell attributed to your ads
minus the cost of the goods sold. Example: Someone clicked on a Shopping ad
for a hat then bought the same hat and a shirt. The shirt is priced $20 and
has a cost of goods sold value of $5. The cross-sell gross profit of this
order is $15 = $20 - $5. This metric is only available if you report
conversions with cart data. This metric is a monetary value and returned in
the customer's currency by default. See the metrics_currency parameter at
https://developers.google.com/search-ads/reporting/query/query-structure#
parameters_clause
Corresponds to the JSON property crossSellGrossProfitMicros
1143 1144 1145 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1143 def cross_sell_gross_profit_micros @cross_sell_gross_profit_micros end |
#cross_sell_revenue_micros ⇒ Fixnum
Cross-sell revenue is the total amount you made from products sold as a result
of advertising a different product. How it works: You report conversions with
cart data for completed purchases on your website. If the ad that was
interacted with before the purchase has an associated product (see Shopping
Ads) then this product is considered the advertised product. Any product
included in the order the customer places is a sold product. If these products
don't match then this is considered cross-sell. Cross-sell revenue is the
total value you made from cross-sell attributed to your ads. Example: Someone
clicked on a Shopping ad for a hat then bought the same hat and a shirt. The
hat is priced $10 and the shirt is priced $20. The cross-sell revenue of this
order is $20. This metric is only available if you report conversions with
cart data. This metric is a monetary value and returned in the customer's
currency by default. See the metrics_currency parameter at https://developers.
google.com/search-ads/reporting/query/query-structure#parameters_clause
Corresponds to the JSON property crossSellRevenueMicros
1161 1162 1163 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1161 def cross_sell_revenue_micros @cross_sell_revenue_micros end |
#cross_sell_units_sold ⇒ Float
Cross-sell units sold is the total number of products sold as a result of
advertising a different product. How it works: You report conversions with
cart data for completed purchases on your website. If the ad that was
interacted with before the purchase has an associated product (see Shopping
Ads) then this product is considered the advertised product. Any product
included in the order the customer places is a sold product. If these products
don't match then this is considered cross-sell. Cross-sell units sold is the
total number of cross-sold products from all orders attributed to your ads.
Example: Someone clicked on a Shopping ad for a hat then bought the same hat,
a shirt and a jacket. The cross-sell units sold in this order is 2. This
metric is only available if you report conversions with cart data.
Corresponds to the JSON property crossSellUnitsSold
1176 1177 1178 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1176 def cross_sell_units_sold @cross_sell_units_sold end |
#ctr ⇒ Float
The number of clicks your ad receives (Clicks) divided by the number of times
your ad is shown (Impressions).
Corresponds to the JSON property ctr
1182 1183 1184 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1182 def ctr @ctr end |
#general_invalid_click_rate ⇒ Float
The percentage of clicks that have been filtered out of your total number of
clicks (filtered + non-filtered clicks) due to being general invalid clicks.
These are clicks Google considers illegitimate that are detected through
routine means of filtration (that is, known invalid data-center traffic, bots
and spiders or other crawlers, irregular patterns, etc). You're not charged
for them, and they don't affect your account statistics. See the help page at
https://support.google.com/campaignmanager/answer/6076504 for details.
Corresponds to the JSON property generalInvalidClickRate
1193 1194 1195 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1193 def general_invalid_click_rate @general_invalid_click_rate end |
#general_invalid_clicks ⇒ Fixnum
Number of general invalid clicks. These are a subset of your invalid clicks
that are detected through routine means of filtration (such as known invalid
data-center traffic, bots and spiders or other crawlers, irregular patterns,
etc.). You're not charged for them, and they don't affect your account
statistics. See the help page at https://support.google.com/campaignmanager/
answer/6076504 for details.
Corresponds to the JSON property generalInvalidClicks
1203 1204 1205 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1203 def general_invalid_clicks @general_invalid_clicks end |
#historical_creative_quality_score ⇒ String
The creative historical quality score.
Corresponds to the JSON property historicalCreativeQualityScore
1208 1209 1210 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1208 def historical_creative_quality_score @historical_creative_quality_score end |
#historical_landing_page_quality_score ⇒ String
The quality of historical landing page experience.
Corresponds to the JSON property historicalLandingPageQualityScore
1213 1214 1215 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1213 def historical_landing_page_quality_score @historical_landing_page_quality_score end |
#historical_quality_score ⇒ Fixnum
The historical quality score.
Corresponds to the JSON property historicalQualityScore
1218 1219 1220 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1218 def historical_quality_score @historical_quality_score end |
#historical_search_predicted_ctr ⇒ String
The historical search predicted click through rate (CTR).
Corresponds to the JSON property historicalSearchPredictedCtr
1223 1224 1225 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1223 def historical_search_predicted_ctr @historical_search_predicted_ctr end |
#impressions ⇒ Fixnum
Count of how often your ad has appeared on a search results page or website on
the Google Network.
Corresponds to the JSON property impressions
1229 1230 1231 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1229 def impressions @impressions end |
#interaction_event_types ⇒ Array<String>
The types of payable and free interactions.
Corresponds to the JSON property interactionEventTypes
1234 1235 1236 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1234 def interaction_event_types @interaction_event_types end |
#interaction_rate ⇒ Float
How often people interact with your ad after it is shown to them. This is the
number of interactions divided by the number of times your ad is shown.
Corresponds to the JSON property interactionRate
1240 1241 1242 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1240 def interaction_rate @interaction_rate end |
#interactions ⇒ Fixnum
The number of interactions. An interaction is the main user action associated
with an ad format-clicks for text and shopping ads, views for video ads, and
so on.
Corresponds to the JSON property interactions
1247 1248 1249 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1247 def interactions @interactions end |
#invalid_click_rate ⇒ Float
The percentage of clicks filtered out of your total number of clicks (filtered
- non-filtered clicks) during the reporting period.
Corresponds to the JSON property
invalidClickRate
1253 1254 1255 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1253 def invalid_click_rate @invalid_click_rate end |
#invalid_clicks ⇒ Fixnum
Number of clicks Google considers illegitimate and doesn't charge you for.
Corresponds to the JSON property invalidClicks
1258 1259 1260 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1258 def invalid_clicks @invalid_clicks end |
#lead_cost_of_goods_sold_micros ⇒ Fixnum
Lead cost of goods sold (COGS) is the total cost of products sold as a result
of advertising the same product. How it works: You report conversions with
cart data for completed purchases on your website. If the ad that was
interacted with has an associated product (see Shopping Ads) then this product
is considered the advertised product. Any product included in the order the
customer places is a sold product. If the advertised and sold products match,
then the cost of these goods is counted under lead cost of goods sold. Example:
Someone clicked on a Shopping ad for a hat then bought the same hat and a
shirt. The hat has a cost of goods sold value of $3, the shirt has a cost of
goods sold value of $5. The lead cost of goods sold for this order is $3. This
metric is only available if you report conversions with cart data. This metric
is a monetary value and returned in the customer's currency by default. See
the metrics_currency parameter at https://developers.google.com/search-ads/
reporting/query/query-structure#parameters_clause
Corresponds to the JSON property leadCostOfGoodsSoldMicros
1276 1277 1278 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1276 def lead_cost_of_goods_sold_micros @lead_cost_of_goods_sold_micros end |
#lead_gross_profit_micros ⇒ Fixnum
Lead gross profit is the profit you made from products sold as a result of
advertising the same product, minus cost of goods sold (COGS). How it works:
You report conversions with cart data for completed purchases on your website.
If the ad that was interacted with before the purchase has an associated
product (see Shopping Ads) then this product is considered the advertised
product. Any product included in the order the customer places is a sold
product. If the advertised and sold products match, then the revenue you made
from these sales minus the cost of goods sold is your lead gross profit.
Example: Someone clicked on a Shopping ad for a hat then bought the same hat
and a shirt. The hat is priced $10 and has a cost of goods sold value of $3.
The lead gross profit of this order is $7 = $10 - $3. This metric is only
available if you report conversions with cart data. This metric is a monetary
value and returned in the customer's currency by default. See the
metrics_currency parameter at https://developers.google.com/search-ads/
reporting/query/query-structure#parameters_clause
Corresponds to the JSON property leadGrossProfitMicros
1295 1296 1297 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1295 def lead_gross_profit_micros @lead_gross_profit_micros end |
#lead_revenue_micros ⇒ Fixnum
Lead revenue is the total amount you made from products sold as a result of
advertising the same product. How it works: You report conversions with cart
data for completed purchases on your website. If the ad that was interacted
with before the purchase has an associated product (see Shopping Ads) then
this product is considered the advertised product. Any product included in the
order the customer places is a sold product. If the advertised and sold
products match, then the total value you made from the sales of these products
is shown under lead revenue. Example: Someone clicked on a Shopping ad for a
hat then bought the same hat and a shirt. The hat is priced $10 and the shirt
is priced $20. The lead revenue of this order is $10. This metric is only
available if you report conversions with cart data. This metric is a monetary
value and returned in the customer's currency by default. See the
metrics_currency parameter at https://developers.google.com/search-ads/
reporting/query/query-structure#parameters_clause
Corresponds to the JSON property leadRevenueMicros
1313 1314 1315 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1313 def lead_revenue_micros @lead_revenue_micros end |
#lead_units_sold ⇒ Float
Lead units sold is the total number of products sold as a result of
advertising the same product. How it works: You report conversions with cart
data for completed purchases on your website. If the ad that was interacted
with before the purchase has an associated product (see Shopping Ads) then
this product is considered the advertised product. Any product included in the
order the customer places is a sold product. If the advertised and sold
products match, then the total number of these products sold is shown under
lead units sold. Example: Someone clicked on a Shopping ad for a hat then
bought the same hat, a shirt and a jacket. The lead units sold in this order
is 1. This metric is only available if you report conversions with cart data.
Corresponds to the JSON property leadUnitsSold
1327 1328 1329 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1327 def lead_units_sold @lead_units_sold end |
#mobile_friendly_clicks_percentage ⇒ Float
The percentage of mobile clicks that go to a mobile-friendly page.
Corresponds to the JSON property mobileFriendlyClicksPercentage
1332 1333 1334 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1332 def mobile_friendly_clicks_percentage @mobile_friendly_clicks_percentage end |
#raw_event_conversion_metrics ⇒ Array<Google::Apis::Searchads360V0::GoogleAdsSearchads360V0CommonValue>
The raw event conversion metrics.
Corresponds to the JSON property rawEventConversionMetrics
1337 1338 1339 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1337 def raw_event_conversion_metrics @raw_event_conversion_metrics end |
#search_absolute_top_impression_share ⇒ Float
The percentage of the customer's Shopping or Search ad impressions that are
shown in the most prominent Shopping position. See https://support.google.com/
sa360/answer/9566729 for details. Any value below 0.1 is reported as 0.0999.
Corresponds to the JSON property searchAbsoluteTopImpressionShare
1344 1345 1346 |
# File 'lib/google/apis/searchads360_v0/classes.rb', line 1344 def search_absolute_top_impression_share @search_absolute_top_impression_share end |
#search_budget_lost_absolute_top_impression_share ⇒ Float
The number estimating how often your ad wasn't the very first ad among the top
ads in the search results due to a low budget. Note: Search budget lost
absolute top impression share is reported in the range of 0 to 0.9. Any value
above 0.9 is reported as 0.9001.
Corresponds to the JSON property searchBudgetLostAbsoluteTopImpressionShare
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1352 def search_budget_lost_absolute_top_impression_share @search_budget_lost_absolute_top_impression_share end |
#search_budget_lost_impression_share ⇒ Float
The estimated percent of times that your ad was eligible to show on the Search
Network but didn't because your budget was too low. Note: Search budget lost
impression share is reported in the range of 0 to 0.9. Any value above 0.9 is
reported as 0.9001.
Corresponds to the JSON property searchBudgetLostImpressionShare
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1360 def search_budget_lost_impression_share @search_budget_lost_impression_share end |
#search_budget_lost_top_impression_share ⇒ Float
The number estimating how often your ad didn't show adjacent to the top
organic search results due to a low budget. Note: Search budget lost top
impression share is reported in the range of 0 to 0.9. Any value above 0.9 is
reported as 0.9001.
Corresponds to the JSON property searchBudgetLostTopImpressionShare
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1368 def search_budget_lost_top_impression_share @search_budget_lost_top_impression_share end |
#search_click_share ⇒ Float
The number of clicks you've received on the Search Network divided by the
estimated number of clicks you were eligible to receive. Note: Search click
share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as
0.0999.
Corresponds to the JSON property searchClickShare
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1376 def search_click_share @search_click_share end |
#search_exact_match_impression_share ⇒ Float
The impressions you've received divided by the estimated number of impressions
you were eligible to receive on the Search Network for search terms that
matched your keywords exactly (or were close variants of your keyword),
regardless of your keyword match types. Note: Search exact match impression
share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as
0.0999.
Corresponds to the JSON property searchExactMatchImpressionShare
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1386 def search_exact_match_impression_share @search_exact_match_impression_share end |
#search_impression_share ⇒ Float
The impressions you've received on the Search Network divided by the estimated
number of impressions you were eligible to receive. Note: Search impression
share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as
0.0999.
Corresponds to the JSON property searchImpressionShare
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1394 def search_impression_share @search_impression_share end |
#search_rank_lost_absolute_top_impression_share ⇒ Float
The number estimating how often your ad wasn't the very first ad among the top
ads in the search results due to poor Ad Rank. Note: Search rank lost absolute
top impression share is reported in the range of 0 to 0.9. Any value above 0.9
is reported as 0.9001.
Corresponds to the JSON property searchRankLostAbsoluteTopImpressionShare
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1402 def search_rank_lost_absolute_top_impression_share @search_rank_lost_absolute_top_impression_share end |
#search_rank_lost_impression_share ⇒ Float
The estimated percentage of impressions on the Search Network that your ads
didn't receive due to poor Ad Rank. Note: Search rank lost impression share is
reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001.
Corresponds to the JSON property searchRankLostImpressionShare
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1409 def search_rank_lost_impression_share @search_rank_lost_impression_share end |
#search_rank_lost_top_impression_share ⇒ Float
The number estimating how often your ad didn't show adjacent to the top
organic search results due to poor Ad Rank. Note: Search rank lost top
impression share is reported in the range of 0 to 0.9. Any value above 0.9 is
reported as 0.9001.
Corresponds to the JSON property searchRankLostTopImpressionShare
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1417 def search_rank_lost_top_impression_share @search_rank_lost_top_impression_share end |
#search_top_impression_share ⇒ Float
The impressions you've received among the top ads compared to the estimated
number of impressions you were eligible to receive among the top ads. Note:
Search top impression share is reported in the range of 0.1 to 1. Any value
below 0.1 is reported as 0.0999. Top ads are generally above the top organic
results, although they may show below the top organic results on certain
queries.
Corresponds to the JSON property searchTopImpressionShare
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1427 def search_top_impression_share @search_top_impression_share end |
#top_impression_percentage ⇒ Float
The percent of your ad impressions that are shown adjacent to the top organic
search results.
Corresponds to the JSON property topImpressionPercentage
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1433 def top_impression_percentage @top_impression_percentage end |
#value_per_all_conversions ⇒ Float
The value of all conversions divided by the number of all conversions.
Corresponds to the JSON property valuePerAllConversions
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1438 def value_per_all_conversions @value_per_all_conversions end |
#value_per_all_conversions_by_conversion_date ⇒ Float
The value of all conversions divided by the number of all conversions. When
this column is selected with date, the values in date column means the
conversion date. Details for the by_conversion_date columns are available at
https://support.google.com/sa360/answer/9250611.
Corresponds to the JSON property valuePerAllConversionsByConversionDate
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1446 def value_per_all_conversions_by_conversion_date @value_per_all_conversions_by_conversion_date end |
#value_per_conversion ⇒ Float
The value of biddable conversion divided by the number of biddable conversions.
Shows how much, on average, each of the biddable conversions is worth.
Corresponds to the JSON property valuePerConversion
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1452 def value_per_conversion @value_per_conversion end |
#value_per_conversions_by_conversion_date ⇒ Float
Biddable conversions value by conversion date divided by biddable conversions
by conversion date. Shows how much, on average, each of the biddable
conversions is worth (by conversion date). When this column is selected with
date, the values in date column means the conversion date.
Corresponds to the JSON property valuePerConversionsByConversionDate
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1460 def value_per_conversions_by_conversion_date @value_per_conversions_by_conversion_date end |
#visits ⇒ Float
Clicks that Search Ads 360 has successfully recorded and forwarded to an
advertiser's landing page.
Corresponds to the JSON property visits
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1466 def visits @visits end |
Instance Method Details
#update!(**args) ⇒ Object
Update properties of this object
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# File 'lib/google/apis/searchads360_v0/classes.rb', line 1473 def update!(**args) @absolute_top_impression_percentage = args[:absolute_top_impression_percentage] if args.key?(:absolute_top_impression_percentage) @all_conversions = args[:all_conversions] if args.key?(:all_conversions) @all_conversions_by_conversion_date = args[:all_conversions_by_conversion_date] if args.key?(:all_conversions_by_conversion_date) @all_conversions_from_click_to_call = args[:all_conversions_from_click_to_call] if args.key?(:all_conversions_from_click_to_call) @all_conversions_from_directions = args[:all_conversions_from_directions] if args.key?(:all_conversions_from_directions) @all_conversions_from_interactions_rate = args[:all_conversions_from_interactions_rate] if args.key?(:all_conversions_from_interactions_rate) @all_conversions_from_interactions_value_per_interaction = args[:all_conversions_from_interactions_value_per_interaction] if args.key?(:all_conversions_from_interactions_value_per_interaction) @all_conversions_from_menu = args[:all_conversions_from_menu] if args.key?(:all_conversions_from_menu) @all_conversions_from_order = args[:all_conversions_from_order] if args.key?(:all_conversions_from_order) @all_conversions_from_other_engagement = args[:all_conversions_from_other_engagement] if args.key?(:all_conversions_from_other_engagement) @all_conversions_from_store_visit = args[:all_conversions_from_store_visit] if args.key?(:all_conversions_from_store_visit) @all_conversions_from_store_website = args[:all_conversions_from_store_website] if args.key?(:all_conversions_from_store_website) @all_conversions_value = args[:all_conversions_value] if args.key?(:all_conversions_value) @all_conversions_value_by_conversion_date = args[:all_conversions_value_by_conversion_date] if args.key?(:all_conversions_value_by_conversion_date) @all_conversions_value_per_cost = args[:all_conversions_value_per_cost] if args.key?(:all_conversions_value_per_cost) @average_cost = args[:average_cost] if args.key?(:average_cost) @average_cpc = args[:average_cpc] if args.key?(:average_cpc) @average_cpm = args[:average_cpm] if args.key?(:average_cpm) @average_quality_score = args[:average_quality_score] if args.key?(:average_quality_score) @clicks = args[:clicks] if args.key?(:clicks) @client_account_conversions = args[:client_account_conversions] if args.key?(:client_account_conversions) @client_account_conversions_value = args[:client_account_conversions_value] if args.key?(:client_account_conversions_value) @client_account_cross_sell_cost_of_goods_sold_micros = args[:client_account_cross_sell_cost_of_goods_sold_micros] if args.key?(:client_account_cross_sell_cost_of_goods_sold_micros) @client_account_cross_sell_gross_profit_micros = args[:client_account_cross_sell_gross_profit_micros] if args.key?(:client_account_cross_sell_gross_profit_micros) @client_account_cross_sell_revenue_micros = args[:client_account_cross_sell_revenue_micros] if args.key?(:client_account_cross_sell_revenue_micros) @client_account_cross_sell_units_sold = args[:client_account_cross_sell_units_sold] if args.key?(:client_account_cross_sell_units_sold) @client_account_lead_cost_of_goods_sold_micros = args[:client_account_lead_cost_of_goods_sold_micros] if args.key?(:client_account_lead_cost_of_goods_sold_micros) @client_account_lead_gross_profit_micros = args[:client_account_lead_gross_profit_micros] if args.key?(:client_account_lead_gross_profit_micros) @client_account_lead_revenue_micros = args[:client_account_lead_revenue_micros] if args.key?(:client_account_lead_revenue_micros) @client_account_lead_units_sold = args[:client_account_lead_units_sold] if args.key?(:client_account_lead_units_sold) @client_account_view_through_conversions = args[:client_account_view_through_conversions] if args.key?(:client_account_view_through_conversions) @content_budget_lost_impression_share = args[:content_budget_lost_impression_share] if args.key?(:content_budget_lost_impression_share) @content_impression_share = args[:content_impression_share] if args.key?(:content_impression_share) @content_rank_lost_impression_share = args[:content_rank_lost_impression_share] if args.key?(:content_rank_lost_impression_share) @conversion_custom_metrics = args[:conversion_custom_metrics] if args.key?(:conversion_custom_metrics) @conversions = args[:conversions] if args.key?(:conversions) @conversions_by_conversion_date = args[:conversions_by_conversion_date] if args.key?(:conversions_by_conversion_date) @conversions_from_interactions_rate = args[:conversions_from_interactions_rate] if args.key?(:conversions_from_interactions_rate) @conversions_from_interactions_value_per_interaction = args[:conversions_from_interactions_value_per_interaction] if args.key?(:conversions_from_interactions_value_per_interaction) @conversions_value = args[:conversions_value] if args.key?(:conversions_value) @conversions_value_by_conversion_date = args[:conversions_value_by_conversion_date] if args.key?(:conversions_value_by_conversion_date) @conversions_value_per_cost = args[:conversions_value_per_cost] if args.key?(:conversions_value_per_cost) @cost_micros = args[:cost_micros] if args.key?(:cost_micros) @cost_per_all_conversions = args[:cost_per_all_conversions] if args.key?(:cost_per_all_conversions) @cost_per_conversion = args[:cost_per_conversion] if args.key?(:cost_per_conversion) @cost_per_current_model_attributed_conversion = args[:cost_per_current_model_attributed_conversion] if args.key?(:cost_per_current_model_attributed_conversion) @cross_device_conversions = args[:cross_device_conversions] if args.key?(:cross_device_conversions) @cross_device_conversions_by_conversion_date = args[:cross_device_conversions_by_conversion_date] if args.key?(:cross_device_conversions_by_conversion_date) @cross_device_conversions_value = args[:cross_device_conversions_value] if args.key?(:cross_device_conversions_value) @cross_device_conversions_value_by_conversion_date = args[:cross_device_conversions_value_by_conversion_date] if args.key?(:cross_device_conversions_value_by_conversion_date) @cross_sell_cost_of_goods_sold_micros = args[:cross_sell_cost_of_goods_sold_micros] if args.key?(:cross_sell_cost_of_goods_sold_micros) @cross_sell_gross_profit_micros = args[:cross_sell_gross_profit_micros] if args.key?(:cross_sell_gross_profit_micros) @cross_sell_revenue_micros = args[:cross_sell_revenue_micros] if args.key?(:cross_sell_revenue_micros) @cross_sell_units_sold = args[:cross_sell_units_sold] if args.key?(:cross_sell_units_sold) @ctr = args[:ctr] if args.key?(:ctr) @general_invalid_click_rate = args[:general_invalid_click_rate] if args.key?(:general_invalid_click_rate) @general_invalid_clicks = args[:general_invalid_clicks] if args.key?(:general_invalid_clicks) @historical_creative_quality_score = args[:historical_creative_quality_score] if args.key?(:historical_creative_quality_score) @historical_landing_page_quality_score = args[:historical_landing_page_quality_score] if args.key?(:historical_landing_page_quality_score) @historical_quality_score = args[:historical_quality_score] if args.key?(:historical_quality_score) @historical_search_predicted_ctr = args[:historical_search_predicted_ctr] if args.key?(:historical_search_predicted_ctr) @impressions = args[:impressions] if args.key?(:impressions) @interaction_event_types = args[:interaction_event_types] if args.key?(:interaction_event_types) @interaction_rate = args[:interaction_rate] if args.key?(:interaction_rate) @interactions = args[:interactions] if args.key?(:interactions) @invalid_click_rate = args[:invalid_click_rate] if args.key?(:invalid_click_rate) @invalid_clicks = args[:invalid_clicks] if args.key?(:invalid_clicks) @lead_cost_of_goods_sold_micros = args[:lead_cost_of_goods_sold_micros] if args.key?(:lead_cost_of_goods_sold_micros) @lead_gross_profit_micros = args[:lead_gross_profit_micros] if args.key?(:lead_gross_profit_micros) @lead_revenue_micros = args[:lead_revenue_micros] if args.key?(:lead_revenue_micros) @lead_units_sold = args[:lead_units_sold] if args.key?(:lead_units_sold) @mobile_friendly_clicks_percentage = args[:mobile_friendly_clicks_percentage] if args.key?(:mobile_friendly_clicks_percentage) @raw_event_conversion_metrics = args[:raw_event_conversion_metrics] if args.key?(:raw_event_conversion_metrics) @search_absolute_top_impression_share = args[:search_absolute_top_impression_share] if args.key?(:search_absolute_top_impression_share) @search_budget_lost_absolute_top_impression_share = args[:search_budget_lost_absolute_top_impression_share] if args.key?(:search_budget_lost_absolute_top_impression_share) @search_budget_lost_impression_share = args[:search_budget_lost_impression_share] if args.key?(:search_budget_lost_impression_share) @search_budget_lost_top_impression_share = args[:search_budget_lost_top_impression_share] if args.key?(:search_budget_lost_top_impression_share) @search_click_share = args[:search_click_share] if args.key?(:search_click_share) @search_exact_match_impression_share = args[:search_exact_match_impression_share] if args.key?(:search_exact_match_impression_share) @search_impression_share = args[:search_impression_share] if args.key?(:search_impression_share) @search_rank_lost_absolute_top_impression_share = args[:search_rank_lost_absolute_top_impression_share] if args.key?(:search_rank_lost_absolute_top_impression_share) @search_rank_lost_impression_share = args[:search_rank_lost_impression_share] if args.key?(:search_rank_lost_impression_share) @search_rank_lost_top_impression_share = args[:search_rank_lost_top_impression_share] if args.key?(:search_rank_lost_top_impression_share) @search_top_impression_share = args[:search_top_impression_share] if args.key?(:search_top_impression_share) @top_impression_percentage = args[:top_impression_percentage] if args.key?(:top_impression_percentage) @value_per_all_conversions = args[:value_per_all_conversions] if args.key?(:value_per_all_conversions) @value_per_all_conversions_by_conversion_date = args[:value_per_all_conversions_by_conversion_date] if args.key?(:value_per_all_conversions_by_conversion_date) @value_per_conversion = args[:value_per_conversion] if args.key?(:value_per_conversion) @value_per_conversions_by_conversion_date = args[:value_per_conversions_by_conversion_date] if args.key?(:value_per_conversions_by_conversion_date) @visits = args[:visits] if args.key?(:visits) end |