Class: Google::Apis::Searchads360V0::GoogleAdsSearchads360V0CommonMetrics

Inherits:
Object
  • Object
show all
Includes:
Core::Hashable, Core::JsonObjectSupport
Defined in:
lib/google/apis/searchads360_v0/classes.rb,
lib/google/apis/searchads360_v0/representations.rb,
lib/google/apis/searchads360_v0/representations.rb

Overview

Metrics data.

Instance Attribute Summary collapse

Instance Method Summary collapse

Constructor Details

#initialize(**args) ⇒ GoogleAdsSearchads360V0CommonMetrics

Returns a new instance of GoogleAdsSearchads360V0CommonMetrics.



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# File 'lib/google/apis/searchads360_v0/classes.rb', line 864

def initialize(**args)
   update!(**args)
end

Instance Attribute Details

#absolute_top_impression_percentage ⇒ Float

The percent of your ad impressions that are shown as the very first ad above the organic search results. Corresponds to the JSON property absoluteTopImpressionPercentage

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 425

def absolute_top_impression_percentage
  @absolute_top_impression_percentage
end

#all_conversions ⇒ Float

The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. Corresponds to the JSON property allConversions

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 431

def all_conversions
  @all_conversions
end

#all_conversions_by_conversion_date ⇒ Float

The total number of conversions. This includes all conversions regardless of the value of include_in_conversions_metric. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/ answer/9250611. Corresponds to the JSON property allConversionsByConversionDate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 440

def all_conversions_by_conversion_date
  @all_conversions_by_conversion_date
end

#all_conversions_from_click_to_call ⇒ Float

The number of times people clicked the "Call" button to call a store during or after clicking an ad. This number doesn't include whether or not calls were connected, or the duration of any calls. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromClickToCall

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 448

def all_conversions_from_click_to_call
  @all_conversions_from_click_to_call
end

#all_conversions_from_directions ⇒ Float

The number of times people clicked a "Get directions" button to navigate to a store after clicking an ad. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromDirections

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 454

def all_conversions_from_directions
  @all_conversions_from_directions
end

#all_conversions_from_interactions_rate ⇒ Float

All conversions from interactions (as oppose to view through conversions) divided by the number of ad interactions. Corresponds to the JSON property allConversionsFromInteractionsRate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 460

def all_conversions_from_interactions_rate
  @all_conversions_from_interactions_rate
end

#all_conversions_from_interactions_value_per_interaction ⇒ Float

The value of all conversions from interactions divided by the total number of interactions. Corresponds to the JSON property allConversionsFromInteractionsValuePerInteraction

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 466

def all_conversions_from_interactions_value_per_interaction
  @all_conversions_from_interactions_value_per_interaction
end

#all_conversions_from_menu ⇒ Float

The number of times people clicked a link to view a store's menu after clicking an ad. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromMenu

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 472

def all_conversions_from_menu
  @all_conversions_from_menu
end

#all_conversions_from_order ⇒ Float

The number of times people placed an order at a store after clicking an ad. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromOrder

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 478

def all_conversions_from_order
  @all_conversions_from_order
end

#all_conversions_from_other_engagement ⇒ Float

The number of other conversions (for example, posting a review or saving a location for a store) that occurred after people clicked an ad. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromOtherEngagement

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 485

def all_conversions_from_other_engagement
  @all_conversions_from_other_engagement
end

#all_conversions_from_store_visit ⇒ Float

Estimated number of times people visited a store after clicking an ad. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromStoreVisit

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 491

def all_conversions_from_store_visit
  @all_conversions_from_store_visit
end

#all_conversions_from_store_website ⇒ Float

The number of times that people were taken to a store's URL after clicking an ad. This metric applies to feed items only. Corresponds to the JSON property allConversionsFromStoreWebsite

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 497

def all_conversions_from_store_website
  @all_conversions_from_store_website
end

#all_conversions_value ⇒ Float

The value of all conversions. Corresponds to the JSON property allConversionsValue

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 502

def all_conversions_value
  @all_conversions_value
end

#all_conversions_value_by_conversion_date ⇒ Float

The value of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/ answer/9250611. Corresponds to the JSON property allConversionsValueByConversionDate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 510

def all_conversions_value_by_conversion_date
  @all_conversions_value_by_conversion_date
end

#all_conversions_value_per_cost ⇒ Float

The value of all conversions divided by the total cost of ad interactions ( such as clicks for text ads or views for video ads). Corresponds to the JSON property allConversionsValuePerCost

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 516

def all_conversions_value_per_cost
  @all_conversions_value_per_cost
end

#average_cost ⇒ Float

The average amount you pay per interaction. This amount is the total cost of your ads divided by the total number of interactions. Corresponds to the JSON property averageCost

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 522

def average_cost
  @average_cost
end

#average_cpc ⇒ Float

The total cost of all clicks divided by the total number of clicks received. Corresponds to the JSON property averageCpc

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 527

def average_cpc
  @average_cpc
end

#average_cpm ⇒ Float

Average cost-per-thousand impressions (CPM). Corresponds to the JSON property averageCpm

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 532

def average_cpm
  @average_cpm
end

#clicks ⇒ Fixnum

The number of clicks. Corresponds to the JSON property clicks

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 537

def clicks
  @clicks
end

#client_account_conversions ⇒ Float

The number of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Corresponds to the JSON property clientAccountConversions

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 545

def 
  @client_account_conversions
end

#client_account_conversions_value ⇒ Float

The value of client account conversions. This only includes conversion actions which include_in_client_account_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Corresponds to the JSON property clientAccountConversionsValue

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 553

def 
  @client_account_conversions_value
end

#client_account_view_through_conversions ⇒ Fixnum

The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (for example, clicking on) another ad. Corresponds to the JSON property clientAccountViewThroughConversions

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 560

def 
  @client_account_view_through_conversions
end

#content_budget_lost_impression_share ⇒ Float

The estimated percent of times that your ad was eligible to show on the Display Network but didn't because your budget was too low. Note: Content budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property contentBudgetLostImpressionShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 568

def content_budget_lost_impression_share
  @content_budget_lost_impression_share
end

#content_impression_share ⇒ Float

The impressions you've received on the Display Network divided by the estimated number of impressions you were eligible to receive. Note: Content impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Corresponds to the JSON property contentImpressionShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 576

def content_impression_share
  @content_impression_share
end

#content_rank_lost_impression_share ⇒ Float

The estimated percentage of impressions on the Display Network that your ads didn't receive due to poor Ad Rank. Note: Content rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0. 9001. Corresponds to the JSON property contentRankLostImpressionShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 584

def content_rank_lost_impression_share
  @content_rank_lost_impression_share
end

#conversions ⇒ Float

The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion- based bidding, your bid strategies will optimize for these conversions. Corresponds to the JSON property conversions

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 591

def conversions
  @conversions
end

#conversions_by_conversion_date ⇒ Float

The sum of conversions by conversion date for biddable conversion types. Can be fractional due to attribution modeling. When this column is selected with date, the values in date column means the conversion date. Corresponds to the JSON property conversionsByConversionDate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 598

def conversions_by_conversion_date
  @conversions_by_conversion_date
end

#conversions_from_interactions_rate ⇒ Float

Average biddable conversions (from interaction) per conversion eligible interaction. Shows how often, on average, an ad interaction leads to a biddable conversion. Corresponds to the JSON property conversionsFromInteractionsRate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 605

def conversions_from_interactions_rate
  @conversions_from_interactions_rate
end

#conversions_from_interactions_value_per_interaction ⇒ Float

The value of conversions from interactions divided by the number of ad interactions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion- based bidding, your bid strategies will optimize for these conversions. Corresponds to the JSON property conversionsFromInteractionsValuePerInteraction

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 613

def conversions_from_interactions_value_per_interaction
  @conversions_from_interactions_value_per_interaction
end

#conversions_value ⇒ Float

The sum of conversion values for the conversions included in the "conversions" field. This metric is useful only if you entered a value for your conversion actions. Corresponds to the JSON property conversionsValue

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 620

def conversions_value
  @conversions_value
end

#conversions_value_by_conversion_date ⇒ Float

The sum of biddable conversions value by conversion date. When this column is selected with date, the values in date column means the conversion date. Corresponds to the JSON property conversionsValueByConversionDate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 626

def conversions_value_by_conversion_date
  @conversions_value_by_conversion_date
end

#conversions_value_per_cost ⇒ Float

The value of biddable conversion divided by the total cost of conversion eligible interactions. Corresponds to the JSON property conversionsValuePerCost

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 632

def conversions_value_per_cost
  @conversions_value_per_cost
end

#cost_micros ⇒ Fixnum

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. Corresponds to the JSON property costMicros

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 638

def cost_micros
  @cost_micros
end

#cost_per_all_conversions ⇒ Float

The cost of ad interactions divided by all conversions. Corresponds to the JSON property costPerAllConversions

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 643

def cost_per_all_conversions
  @cost_per_all_conversions
end

#cost_per_conversion ⇒ Float

Average conversion eligible cost per biddable conversion. Corresponds to the JSON property costPerConversion

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 648

def cost_per_conversion
  @cost_per_conversion
end

#cost_per_current_model_attributed_conversion ⇒ Float

The cost of ad interactions divided by current model attributed conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions. Corresponds to the JSON property costPerCurrentModelAttributedConversion

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 656

def cost_per_current_model_attributed_conversion
  @cost_per_current_model_attributed_conversion
end

#cross_device_conversions ⇒ Float

Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. Cross-device conversions are already included in all_conversions. Corresponds to the JSON property crossDeviceConversions

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 663

def cross_device_conversions
  @cross_device_conversions
end

#cross_device_conversions_value ⇒ Float

The sum of the value of cross-device conversions. Corresponds to the JSON property crossDeviceConversionsValue

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 668

def cross_device_conversions_value
  @cross_device_conversions_value
end

#ctr ⇒ Float

The number of clicks your ad receives (Clicks) divided by the number of times your ad is shown (Impressions). Corresponds to the JSON property ctr

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 674

def ctr
  @ctr
end

#historical_creative_quality_score ⇒ String

The creative historical quality score. Corresponds to the JSON property historicalCreativeQualityScore

Returns:

  • (String) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 679

def historical_creative_quality_score
  @historical_creative_quality_score
end

#historical_landing_page_quality_score ⇒ String

The quality of historical landing page experience. Corresponds to the JSON property historicalLandingPageQualityScore

Returns:

  • (String) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 684

def historical_landing_page_quality_score
  @historical_landing_page_quality_score
end

#historical_quality_score ⇒ Fixnum

The historical quality score. Corresponds to the JSON property historicalQualityScore

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 689

def historical_quality_score
  @historical_quality_score
end

#historical_search_predicted_ctr ⇒ String

The historical search predicted click through rate (CTR). Corresponds to the JSON property historicalSearchPredictedCtr

Returns:

  • (String) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 694

def historical_search_predicted_ctr
  @historical_search_predicted_ctr
end

#impressions ⇒ Fixnum

Count of how often your ad has appeared on a search results page or website on the Google Network. Corresponds to the JSON property impressions

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 700

def impressions
  @impressions
end

#interaction_event_types ⇒ Array<String>

The types of payable and free interactions. Corresponds to the JSON property interactionEventTypes

Returns:

  • (Array<String>) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 705

def interaction_event_types
  @interaction_event_types
end

#interaction_rate ⇒ Float

How often people interact with your ad after it is shown to them. This is the number of interactions divided by the number of times your ad is shown. Corresponds to the JSON property interactionRate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 711

def interaction_rate
  @interaction_rate
end

#interactions ⇒ Fixnum

The number of interactions. An interaction is the main user action associated with an ad format-clicks for text and shopping ads, views for video ads, and so on. Corresponds to the JSON property interactions

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 718

def interactions
  @interactions
end

#invalid_click_rate ⇒ Float

The percentage of clicks filtered out of your total number of clicks (filtered

  • non-filtered clicks) during the reporting period. Corresponds to the JSON property invalidClickRate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 724

def invalid_click_rate
  @invalid_click_rate
end

#invalid_clicks ⇒ Fixnum

Number of clicks Google considers illegitimate and doesn't charge you for. Corresponds to the JSON property invalidClicks

Returns:

  • (Fixnum) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 729

def invalid_clicks
  @invalid_clicks
end

#mobile_friendly_clicks_percentage ⇒ Float

The percentage of mobile clicks that go to a mobile-friendly page. Corresponds to the JSON property mobileFriendlyClicksPercentage

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 734

def mobile_friendly_clicks_percentage
  @mobile_friendly_clicks_percentage
end

#search_absolute_top_impression_share ⇒ Float

The percentage of the customer's Shopping or Search ad impressions that are shown in the most prominent Shopping position. See https://support.google.com/ sa360/answer/9566729 for details. Any value below 0.1 is reported as 0.0999. Corresponds to the JSON property searchAbsoluteTopImpressionShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 741

def search_absolute_top_impression_share
  @search_absolute_top_impression_share
end

#search_budget_lost_absolute_top_impression_share ⇒ Float

The number estimating how often your ad wasn't the very first ad above the organic search results due to a low budget. Note: Search budget lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property searchBudgetLostAbsoluteTopImpressionShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 749

def search_budget_lost_absolute_top_impression_share
  @search_budget_lost_absolute_top_impression_share
end

#search_budget_lost_impression_share ⇒ Float

The estimated percent of times that your ad was eligible to show on the Search Network but didn't because your budget was too low. Note: Search budget lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property searchBudgetLostImpressionShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 757

def search_budget_lost_impression_share
  @search_budget_lost_impression_share
end

#search_budget_lost_top_impression_share ⇒ Float

The number estimating how often your ad didn't show anywhere above the organic search results due to a low budget. Note: Search budget lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property searchBudgetLostTopImpressionShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 765

def search_budget_lost_top_impression_share
  @search_budget_lost_top_impression_share
end

#search_click_share ⇒ Float

The number of clicks you've received on the Search Network divided by the estimated number of clicks you were eligible to receive. Note: Search click share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Corresponds to the JSON property searchClickShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 773

def search_click_share
  @search_click_share
end

#search_exact_match_impression_share ⇒ Float

The impressions you've received divided by the estimated number of impressions you were eligible to receive on the Search Network for search terms that matched your keywords exactly (or were close variants of your keyword), regardless of your keyword match types. Note: Search exact match impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Corresponds to the JSON property searchExactMatchImpressionShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 783

def search_exact_match_impression_share
  @search_exact_match_impression_share
end

#search_impression_share ⇒ Float

The impressions you've received on the Search Network divided by the estimated number of impressions you were eligible to receive. Note: Search impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Corresponds to the JSON property searchImpressionShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 791

def search_impression_share
  @search_impression_share
end

#search_rank_lost_absolute_top_impression_share ⇒ Float

The number estimating how often your ad wasn't the very first ad above the organic search results due to poor Ad Rank. Note: Search rank lost absolute top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property searchRankLostAbsoluteTopImpressionShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 799

def search_rank_lost_absolute_top_impression_share
  @search_rank_lost_absolute_top_impression_share
end

#search_rank_lost_impression_share ⇒ Float

The estimated percentage of impressions on the Search Network that your ads didn't receive due to poor Ad Rank. Note: Search rank lost impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property searchRankLostImpressionShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 806

def search_rank_lost_impression_share
  @search_rank_lost_impression_share
end

#search_rank_lost_top_impression_share ⇒ Float

The number estimating how often your ad didn't show anywhere above the organic search results due to poor Ad Rank. Note: Search rank lost top impression share is reported in the range of 0 to 0.9. Any value above 0.9 is reported as 0.9001. Corresponds to the JSON property searchRankLostTopImpressionShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 814

def search_rank_lost_top_impression_share
  @search_rank_lost_top_impression_share
end

#search_top_impression_share ⇒ Float

The impressions you've received in the top location (anywhere above the organic search results) compared to the estimated number of impressions you were eligible to receive in the top location. Note: Search top impression share is reported in the range of 0.1 to 1. Any value below 0.1 is reported as 0.0999. Corresponds to the JSON property searchTopImpressionShare

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 823

def search_top_impression_share
  @search_top_impression_share
end

#top_impression_percentage ⇒ Float

The percent of your ad impressions that are shown anywhere above the organic search results. Corresponds to the JSON property topImpressionPercentage

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 829

def top_impression_percentage
  @top_impression_percentage
end

#value_per_all_conversions ⇒ Float

The value of all conversions divided by the number of all conversions. Corresponds to the JSON property valuePerAllConversions

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 834

def value_per_all_conversions
  @value_per_all_conversions
end

#value_per_all_conversions_by_conversion_date ⇒ Float

The value of all conversions divided by the number of all conversions. When this column is selected with date, the values in date column means the conversion date. Details for the by_conversion_date columns are available at https://support.google.com/sa360/answer/9250611. Corresponds to the JSON property valuePerAllConversionsByConversionDate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 842

def value_per_all_conversions_by_conversion_date
  @value_per_all_conversions_by_conversion_date
end

#value_per_conversion ⇒ Float

The value of biddable conversion divided by the number of biddable conversions. Shows how much, on average, each of the biddable conversions is worth. Corresponds to the JSON property valuePerConversion

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 848

def value_per_conversion
  @value_per_conversion
end

#value_per_conversions_by_conversion_date ⇒ Float

Biddable conversions value by conversion date divided by biddable conversions by conversion date. Shows how much, on average, each of the biddable conversions is worth (by conversion date). When this column is selected with date, the values in date column means the conversion date. Corresponds to the JSON property valuePerConversionsByConversionDate

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 856

def value_per_conversions_by_conversion_date
  @value_per_conversions_by_conversion_date
end

#visits ⇒ Float

Clicks that Search Ads 360 has successfully recorded and forwarded to an advertiser's landing page. Corresponds to the JSON property visits

Returns:

  • (Float) 


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# File 'lib/google/apis/searchads360_v0/classes.rb', line 862

def visits
  @visits
end

Instance Method Details

#update!(**args) ⇒ Object

Update properties of this object



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# File 'lib/google/apis/searchads360_v0/classes.rb', line 869

def update!(**args)
  @absolute_top_impression_percentage = args[:absolute_top_impression_percentage] if args.key?(:absolute_top_impression_percentage)
  @all_conversions = args[:all_conversions] if args.key?(:all_conversions)
  @all_conversions_by_conversion_date = args[:all_conversions_by_conversion_date] if args.key?(:all_conversions_by_conversion_date)
  @all_conversions_from_click_to_call = args[:all_conversions_from_click_to_call] if args.key?(:all_conversions_from_click_to_call)
  @all_conversions_from_directions = args[:all_conversions_from_directions] if args.key?(:all_conversions_from_directions)
  @all_conversions_from_interactions_rate = args[:all_conversions_from_interactions_rate] if args.key?(:all_conversions_from_interactions_rate)
  @all_conversions_from_interactions_value_per_interaction = args[:all_conversions_from_interactions_value_per_interaction] if args.key?(:all_conversions_from_interactions_value_per_interaction)
  @all_conversions_from_menu = args[:all_conversions_from_menu] if args.key?(:all_conversions_from_menu)
  @all_conversions_from_order = args[:all_conversions_from_order] if args.key?(:all_conversions_from_order)
  @all_conversions_from_other_engagement = args[:all_conversions_from_other_engagement] if args.key?(:all_conversions_from_other_engagement)
  @all_conversions_from_store_visit = args[:all_conversions_from_store_visit] if args.key?(:all_conversions_from_store_visit)
  @all_conversions_from_store_website = args[:all_conversions_from_store_website] if args.key?(:all_conversions_from_store_website)
  @all_conversions_value = args[:all_conversions_value] if args.key?(:all_conversions_value)
  @all_conversions_value_by_conversion_date = args[:all_conversions_value_by_conversion_date] if args.key?(:all_conversions_value_by_conversion_date)
  @all_conversions_value_per_cost = args[:all_conversions_value_per_cost] if args.key?(:all_conversions_value_per_cost)
  @average_cost = args[:average_cost] if args.key?(:average_cost)
  @average_cpc = args[:average_cpc] if args.key?(:average_cpc)
  @average_cpm = args[:average_cpm] if args.key?(:average_cpm)
  @clicks = args[:clicks] if args.key?(:clicks)
  @client_account_conversions = args[:client_account_conversions] if args.key?(:client_account_conversions)
  @client_account_conversions_value = args[:client_account_conversions_value] if args.key?(:client_account_conversions_value)
  @client_account_view_through_conversions = args[:client_account_view_through_conversions] if args.key?(:client_account_view_through_conversions)
  @content_budget_lost_impression_share = args[:content_budget_lost_impression_share] if args.key?(:content_budget_lost_impression_share)
  @content_impression_share = args[:content_impression_share] if args.key?(:content_impression_share)
  @content_rank_lost_impression_share = args[:content_rank_lost_impression_share] if args.key?(:content_rank_lost_impression_share)
  @conversions = args[:conversions] if args.key?(:conversions)
  @conversions_by_conversion_date = args[:conversions_by_conversion_date] if args.key?(:conversions_by_conversion_date)
  @conversions_from_interactions_rate = args[:conversions_from_interactions_rate] if args.key?(:conversions_from_interactions_rate)
  @conversions_from_interactions_value_per_interaction = args[:conversions_from_interactions_value_per_interaction] if args.key?(:conversions_from_interactions_value_per_interaction)
  @conversions_value = args[:conversions_value] if args.key?(:conversions_value)
  @conversions_value_by_conversion_date = args[:conversions_value_by_conversion_date] if args.key?(:conversions_value_by_conversion_date)
  @conversions_value_per_cost = args[:conversions_value_per_cost] if args.key?(:conversions_value_per_cost)
  @cost_micros = args[:cost_micros] if args.key?(:cost_micros)
  @cost_per_all_conversions = args[:cost_per_all_conversions] if args.key?(:cost_per_all_conversions)
  @cost_per_conversion = args[:cost_per_conversion] if args.key?(:cost_per_conversion)
  @cost_per_current_model_attributed_conversion = args[:cost_per_current_model_attributed_conversion] if args.key?(:cost_per_current_model_attributed_conversion)
  @cross_device_conversions = args[:cross_device_conversions] if args.key?(:cross_device_conversions)
  @cross_device_conversions_value = args[:cross_device_conversions_value] if args.key?(:cross_device_conversions_value)
  @ctr = args[:ctr] if args.key?(:ctr)
  @historical_creative_quality_score = args[:historical_creative_quality_score] if args.key?(:historical_creative_quality_score)
  @historical_landing_page_quality_score = args[:historical_landing_page_quality_score] if args.key?(:historical_landing_page_quality_score)
  @historical_quality_score = args[:historical_quality_score] if args.key?(:historical_quality_score)
  @historical_search_predicted_ctr = args[:historical_search_predicted_ctr] if args.key?(:historical_search_predicted_ctr)
  @impressions = args[:impressions] if args.key?(:impressions)
  @interaction_event_types = args[:interaction_event_types] if args.key?(:interaction_event_types)
  @interaction_rate = args[:interaction_rate] if args.key?(:interaction_rate)
  @interactions = args[:interactions] if args.key?(:interactions)
  @invalid_click_rate = args[:invalid_click_rate] if args.key?(:invalid_click_rate)
  @invalid_clicks = args[:invalid_clicks] if args.key?(:invalid_clicks)
  @mobile_friendly_clicks_percentage = args[:mobile_friendly_clicks_percentage] if args.key?(:mobile_friendly_clicks_percentage)
  @search_absolute_top_impression_share = args[:search_absolute_top_impression_share] if args.key?(:search_absolute_top_impression_share)
  @search_budget_lost_absolute_top_impression_share = args[:search_budget_lost_absolute_top_impression_share] if args.key?(:search_budget_lost_absolute_top_impression_share)
  @search_budget_lost_impression_share = args[:search_budget_lost_impression_share] if args.key?(:search_budget_lost_impression_share)
  @search_budget_lost_top_impression_share = args[:search_budget_lost_top_impression_share] if args.key?(:search_budget_lost_top_impression_share)
  @search_click_share = args[:search_click_share] if args.key?(:search_click_share)
  @search_exact_match_impression_share = args[:search_exact_match_impression_share] if args.key?(:search_exact_match_impression_share)
  @search_impression_share = args[:search_impression_share] if args.key?(:search_impression_share)
  @search_rank_lost_absolute_top_impression_share = args[:search_rank_lost_absolute_top_impression_share] if args.key?(:search_rank_lost_absolute_top_impression_share)
  @search_rank_lost_impression_share = args[:search_rank_lost_impression_share] if args.key?(:search_rank_lost_impression_share)
  @search_rank_lost_top_impression_share = args[:search_rank_lost_top_impression_share] if args.key?(:search_rank_lost_top_impression_share)
  @search_top_impression_share = args[:search_top_impression_share] if args.key?(:search_top_impression_share)
  @top_impression_percentage = args[:top_impression_percentage] if args.key?(:top_impression_percentage)
  @value_per_all_conversions = args[:value_per_all_conversions] if args.key?(:value_per_all_conversions)
  @value_per_all_conversions_by_conversion_date = args[:value_per_all_conversions_by_conversion_date] if args.key?(:value_per_all_conversions_by_conversion_date)
  @value_per_conversion = args[:value_per_conversion] if args.key?(:value_per_conversion)
  @value_per_conversions_by_conversion_date = args[:value_per_conversions_by_conversion_date] if args.key?(:value_per_conversions_by_conversion_date)
  @visits = args[:visits] if args.key?(:visits)
end